Institute for Family Business
Fresno State's Institute for Family Business is housed in the Craig School of Business. The Institute for Family Business, however, is not Fresno State's Institute or the Craig School of Business's Institute but rather, it is your institute and it belongs to the Valley. Fresno State and the Craig School of Business will be hosts and fanatical promoters of the family firm as a business concept, a catalyst for regional economic development, and a community asset and resource!
Our reason for existence is the preservation of the family business heritage by providing a forum for exchanging ideas, research findings, academic courses and information about the business and personal issues that are unique to family firms.
Please join us, the Advisory Board and our existing members in celebrating our Valley family businesses by showing your support and becoming a member of our Institute for Family Business.
"8 Steps to Beating The Big Brands" presented by Jane Quebe, President of JP Marketing
In every marketplace, in every industry, there is a brand leader that out-spends all the others. They have more locations. They have more advertising. They have more incentive programs. They just have more of everything and as business owners, we watch, react and obsess.
A wine and cheese networking reception will follow the event.
Please email LFew@csufresno.edu or call 278-5662 to RSVP. Click here for invitation