Introduction to Search Engine Marketing
Where do people go to research and find products and services they need? There are over 3.5 billion searches on Google every day. Learn how to promote websites with Google's paid advertising platform, Google AdWords. This introductory course will get you up and running with promoted search results, and drive your ideal target audience to your website. We'll discuss proper setup and optimization to get your advertising in Google's top spot on the results page.
Date: Thursday, October 27, 2016
Time: 6:00 – 9:00 p.m.
Location: Downtown Center at Bitwise South Stadium, 700 Van Ness at Mono
Fee: This class has been cancelled.
Registration recommended by October 20, 2016.
Note: this class is part of the Marketing in a Digital World Certificate program,
but may be taken individually. (see Branded Email Marketing Solutions)
Instructor: Ryan Joneson is the Founder and Marketing Director at Nettra Marketing in Fresno, CA. Ryan started the agency in 2009 (formerly Rewebbed). He was a speaker at SXSW in 2015, where he discussed the Google Ad Grant for nonprofits. Ryan holds both certification and partner status with Google.