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Managing Online Reviews and Reputation Workshop

PostPosted: Fri Sep 09, 2016 1:17 pm
by susanhaw
Did you know that a Harvard Study shows that moving up or down as little as half a star on Yelp can positively or negatively impact your annual revenue? This workshop will teach you everything you need to know about managing your business’s online reputation, specifically reviews. Learn about the financial impact that reviews can have on your establishment and what you can do to ensure your online presence is a positive one. We’ll discuss best practices to curb negative reviews and ways to incentivize customers to leave positive reviews. We’ll review the different mediums where reviews are posted and learn which are more important—and credible—than others. Find out what you can do to reduce negative sentiment online and ensure your reviews reflect a positive experience for your customers.

Date: Monday, September 26, 2016; 6:00 pm - 8:00 pm
Location: Fresno State Downtown Center, Bitwise South Stadium, 700 Van Ness at Mono
Fee: $90. Class No. 77878. Register online or download a registration form (PDF) at FresnoStateDowntown.com. Registration recommended by September 20, 2016.

Instructor Eric Santos is the CEO of Benchmark Intelligence, a startup that helps restaurant chains like Deli Delicious and Me-N-Ed’s measure and improve customer experience. He previously worked at Decipher where he helped Fortune 500 companies gain insights through customer intelligence.

Continuing & Global Education
cgeinfo@csufresno.edu
559.278.0333