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Tamyra Pierce to join University Communications

PostPosted: Tue Jun 26, 2012 8:19 am
by madona
I am pleased to announce that Dr. Tamyra Pierce, professor and chair of the Department of Mass Communication and Journalism, will join the University Communications staff as Director of Social Media and Integrated Marketing. She fills the social media position that has been vacant for nearly a year and will take on additional duties directing our campuswide integrated marketing efforts. After consultation with the Academic Senate and upon their recommendation, this position will be an 18-month appointment effective July 1.

In this role, Dr. Pierce will continue her nearly decade-long research in social media by monitoring and researching trends in social media and overseeing the exploration of new and alternative ways to effectively engage the university in social media use with different groups. She will coordinate with various campus entities to enhance communications (internal and external) that will promote the university's mission, protect and increase the university's brand and image, and build relationships with external stakeholders and various communities.

Shirley Armbruster
University Communications