Alumni Research Initiative

In fall 2016, the Fresno State Alumni Association began a research project to better understand the perceptions, opinions and experiences of Fresno State alumni (graduates). The project has four phases, outlined below. Phases of the project that have been completed have the findings published and available for download.


Phase one: Brand Study (Status: Completed)

In the spring and early summer of 2017 we conducted a brand study. The purpose of the research project was to gauge the perceptions of Fresno State alumni (graduates) toward their alma mater. To guide the research, four research objectives were developed, and five focus groups were conducted. After the focus groups were completed, qualitative analysis was performed. A final report was completed in September 2017.

To read the Report of Findings click here.


Phase two: Alumni Attitude Survey (Status: Completed)

Every five years the CSU conducts a quantitative survey of alumni, called the Alumni Attitude Survey (AAS). The survey is conducted by a third party, Performance Enhancement Group (PEG). This year was the third survey conducted. More than 2,300 alumni participated in this survey, our greatest participation rate of the three Alumni Attitude Surveys we have conducted. Survey results were analyzed by all responses, responses by college, and responses by era. Survey results are also compared to other participating CSU campuses, and against nationwide survey responses.

Results of the Brand Study and the 2018 Alumni Attitude Survey are currently being shared with campus stakeholders.


Phase three: Campus Listening tour (status: Tour will begin late fall 2018 – early spring 2019)

The next step in our research project is to continue sharing the results with campus stakeholders, and to set up meetings with individuals and small groups to discuss the findings, and gain a better understanding of how the campus is currently partnering with Fresno State alumni, and how they would like to partner with alumni.


Phase four: Open Forum

After the campus listening tour is completed, recurring themes will be identified and compared to the Brand Study and Alumni Attitude Survey to identify areas of opportunity. Results will then be shared with alumni and the campus through an Open Forum.