Advancement Operations

Advancement Operations is responsible for managing the business operations for the division. The University’s trademark licensing program is also located within Advancement Operations.

Areas of Focus:

  • Oversee the division’s daily business operation, assuring compliance with government laws, guidelines and regulations
  • Maximize the impact of financial and human resources
  • Interpret and apply University policies and procedures
  • Manage the completion of special projects executed by marketing and communications teams
  • Oversee and grow the University’s trademark licensing program, ensuring quality control over Fresno State merchandise and maintaining positive working relationships with manufacturers and retailers who work with the University

For more information about the Fresno State Trademark Licensing Office, visit