President's Initiatives

Strategic Plan

The strategic plan for California State University, Fresno establishes the direction for the university as it begins its second century. The Centennial celebration has provided an opportunity to reflect on the university's evolution and growth over the past 100 years. It is now time to turn to the next 100 years.


For progress reports on the strategic plan please visit the Office of Institutional Effectivenesss at


The Campaign for Fresno State The Campaign for Fresno State

To help lead this regional transformation, the university has launched the Campaign for Fresno State, the largest fundraising effort since the university's founding in 1911.

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Integrated Marketing and Communications Council

The mission of the California State University, Fresno's Integrated Marketing and Communications Council is to develop, enhance and maintain a strong and consistent institutional image, across all of the interests of the campus — academics, athletics, recruitment and development, as well as institutes and centers. The Integrated Marketing and Communications Council develops an overall collaborative marketing program for internal and external audiences to support the University's Strategic Plan and to accomplish key institutional goals. The council brings together professionals from across the campus to create and administer a planned and consistent marketing and communications plan.

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