This small work group will provide direction and serve as the leadership implementation team for the University’s first-ever comprehensive and outcomes-focused strategic marketing and communications plan. The committee is co-chaired by Provost Bill Covino and Shirley Armbruster, Associate Vice President for University Communications.

Committee Charge

The Steering Committee will serve as leaders by ensuring that our campus works together to develop and implement an integrated strategy to ensure that will:

  • Maximize a campus-wide ownership of the planning process and implementation of the plan;
  • Create a culture of involvement and participation across our University’s internal and external constituents during the planning and refinement processes;
  • Use internal and external research, feedback and insights to analyze existing information, data and documents, especially those related to Fresno State’s strategic and operational plans;
  • Develop an integrated plan to support the University’s advancement and admissions plans
  • Execute, assess and refine the plan