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What
is Underwriting?
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| Unlike commercial radio and television stations, which are supported through sales of advertising, non-commercial, not-for-profit stations such as KFSR are prohibited by federal law from accepting paid commercial ads. Instead, public broadcasters offer what is called underwriting, a system that allows sponsors to receive on air recognition for donations made to the station, in pre-recorded messages of up to thirty seconds in length. Underwriting messages typically announce the name of a business, provide some brief background info about the services offered, and close with vital information such as the location, hours, phone number and website. Underwriting messages can be scheduled to run throughout KFSR’s diverse mix of programming or can be targeted, allowing our clients to support a specific program, thus reaching a distinct demographic group of listeners and potential customers. KFSR offers a wide variety of underwriting packages, designed to suit your needs. For more information call 559-278-2598 today!
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Underwriting
with KFSR offers your business: |
- Power
- The
unique power of radio in exposing your business and
services to consumers at an affordable price.
- Value
–
KFSR offers a wide variety of underwriting plans, with one
sure to fit your needs and your budget. Underwriting is
one of the most cost effective ways to help promote your
business.
- Image
– Because
KFSR offers unique programming not otherwise heard in the
San Joaquin Valley, our listeners place a high value on
the service we provide. By associating your business with
KFSR, you create a positive image of quality, trust and
integrity among our listeners.
- Audience
– KFSR listeners are your customers and your potential
customers. KFSR’s acclaimed jazz programs reach a well
educated, affluent and diverse audience of professionals,
while our progressive music programs reach the highly
desirable 18-24 age group. Our unique programming also
allows us to reach specific key demographic groups with a
precision that can’t be matched by other media outlets.
- Lack
of clutter –
Unlike commercial radio stations, where advertisements are
often lost in the endless clutter of other spots, at KFSR
your message will actually be heard. KFSR’s programming
is virtually clutter free, thus providing our underwriters
with higher profile exposure to our listeners.
- Tax
Deductible Donations – Because
KFSR is a certified 501(c)3 organization, your
underwriting donation may be tax deductible. Check with a
KFSR underwriting representative for more information.
- Help
a worthy cause – By supporting KFSR through
underwriting, you will help to continue KFSR’s mission
of providing the Valley with quality programming and a
valuable educational resource for Fresno State students.
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For
More Information:
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For
more information about becoming a KFSR Underwriter, contact
KFSR today at 559-278-2598 or via email at joem1@csufresno.edu.
We have both long and short term rate plans designed to suit
the needs and budget of your business, so call us today!
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