Mission

EXPLORE * ENGAGE * EXCEL


"The Craig School of Business educates and inspires a diverse student body and supports economic development in Central California and beyond."


Goals and Distinguishing Characteristics


Goal 1: Educating & Inspiring Students

a. The Craig School offers comprehensive business and economics curricula that integrate fundamentals with engaging experiences.

  1. All Business Programs are accredited by AACSB International.
  2. Faculty meet standards consistent with AACSB and include a significant number with diverse professional experiences.
  3. Over 88% of CSB graduates report being employed within three months of completing their degrees.
  4. Fresno State is one of fewer than 240 campuses that have earned the University Community Engagement Certification by the Carnegie Foundation.
  5. Undergraduate business majors gain valuable experience through a variety of hands-on, applied programs, including:

               i.   A service-learning program allows over 800 students a year to experience the challenges of operating non-profit organizations.

              ii.   An Internship Program provides over 250 students a year with valuable work experience.

            iii.   The Lyles Center, home to several entrepreneurship programs, provides students experience starting and managing new business ventures.

            iv.   The Student Investment Fund allows students to gain real investment experience by managing a fund of nearly $4 million using the specially created Trading Room for financial research.

              v.   The Gazarian Real Estate Center provides an option in Real Estate and Urban Land Economics, as well as research opportunities to faculty.

            vi.   The Volunteer Income Tax Assistance (VITA) program, allows students to file tax returns for community members in need. Students file about 700 returns and generate refunds of over $1 million annually. 

           vii.   Student chapters of national business associations and honors societies flourish at the CBS, including the American Marketing Association, Beta Alpha Psi (an honor organization for financial information), Omicron Delta Epsilon (an academic international honor society in economics), the International Business Association, and the Society for Human Resource Management (SHRM).

         viii.   The MBA program provides students with team consulting as a culminating experience. 

b. The Craig School prepares students for emerging areas of business that require adaptability, fluency with technology, and global insight.

  1. Team-based and applied projects in classes are designed to increase real-world experience and capacity for adaptability in today’s competitive global economy.
  2. Current technology is fully integrated in several required classes, and an option in Computer Information Systems is available for students seeking careers in IT.
  3. A significant number of faculty have expertise in statistics, computer programming, networking, cyber security, geographic information systems, business communication, database systems, expert systems, data analytics, artificial intelligence, and Website design.
  4. CSB is a member of the SAP Academic Alliance. All business majors are exposed to enterprise resource planning (ERP) using SAP, and students may take an additional elective course devoted to ERP using SAP.
  5. Sustained undergraduate and graduate International Business Programs, including Study Abroad, International Scholars, and One-On-One Exchange options provide a global perspective, an introduction to foreign languages and cultures, and an improved ability to function effectively in a globalized, interdependent world. Annually, CSB hosts over 70 international students and over 200 CSB students study abroad in places such as Barcelona, Sydney, and Hong Kong, among others.
  6. CSB support is provided for students through travel grants to study abroad.
  7. Several faculty are dedicated to adopting new technologies in the classroom by transforming traditional courses into tablet-based learning environments via the DISCOVERe program and by enhancing online course experiences through the eScholars’ program.
  8. Sections of various core business courses, as well as certain courses within the MBA program, are offered completely online; many others are offered as blended learning.

Goal 2: Fostering a Diverse Student Body

  1. The CSB is committed to intellectual pluralism and welcomes students, faculty, and staff from all ideological perspectives both within and across disciplines.
  2. Fresno State is a minority serving institution and is recognized by the federal government as a Hispanic Serving Institution (48% University-wide compared to 42% in the CSB in Fall 2016).  CSB is also an Asian American/Native American/Pacific Islander Serving Institution (14% University-wide compared to 16% in the CSB in Fall 2016).
  3. Approximately 55% of CSB undergraduates are male; 45% are female, and 61% of CSB graduate students are male; 39% are female.
  4. Approximately 65% of CSB undergraduate students are first-generation college students.
  5. In 2014 and 2015, Fresno State was nationally recognized with a Higher Education Excellence in Diversity (HEED) Award for demonstrating outstanding commitment to diversity and inclusion and for embracing a broad definition of diversity on campus.

 
Goal 3: Supporting Economic Development

  1. CSB contributes to the regional “brain gain,” as about 70% of graduates join the workforce of Central California.
  2. Students and faculty perform applied research addressing real issues in the region. Such research is showcased in the MBA projects, the Central California Business Review (an annual publication by the CSB), and the economic and fiscal impact reports produced by the Department of Economics.
  3. School administrators, faculty and staff are active members of the community through consulting, volunteering, and other activities.
  4. Faculty are active participants in non-profit organizations (as members of boards or advisory committees) and in professional organizations (either as participants or in leadership positions).
  5. CSB assists the business community in creating and attracting new business and investment.
  6. Students and faculty enhance the quality of life of the community by participating in service-learning activities. Through the MKTG 100S course, CSB students provide 1,000 hours of service in applied marketing for non-profit entities each year. This CSB program is the largest service-learning program on campus. 
  7. Accounting students support the community through the Volunteer Income Tax Assistance (VITA) program.
  8. CSB facilitates the formation of networks and stimulates interaction among the professional community through the University Business Center, Gazarian Real Estate Center, Institute for Family Business, and the Lyles Center for Innovation & Entrepreneurship.