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Department of Marketing and Logistics

Bachelor of Science Degree Requirements
Business Administration Major

All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must satisfy (a) the university's General Education requirements; (b) pre-business requirements, which include demonstration of computer competency, a seven-course group of pre-business courses, and both a cumulative and campus GPA of at least 2.25 to declare an option; (c) upper-division core requirements of six or seven upper-division courses, (d) option requirements of 23-24 units in an area of specialization; (e) the upper-division writing skills requirement; and (f) an integrative course requirement.

Computer literacy and computer software competency are considered essential to success in the program, which is heavily oriented in the use of technology. The pre-business courses include material considered essential for further study in business. The upper-division core courses provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.

Demonstration of computer competency. Complete IS 52 and 52L or equivalent courses with a grade of C or better or achieve a passing score on the CSB computer competency waiver examination. See "computer competency waiver exam" at www.craig.fresnostate.edu/uss_home.aspx.

Pre-Business requirements* (16 units)
ACCT 4A, 4B; BA 18; DS 71, 73; ECON 40 or AGBS 1; ECON 50
(See Pre-Business Requirement.)

Upper-division core requirements (24 units)
DS 123; FIN 120; IS 130; MGT 110, 124; MKTG 100S

Option requirements (23-24 units)
The department offers three options: (1) Marketing, (2) Logistics and Supply Chain Strategies, and (3) Sports Marketing as part of the Business Administration major.

General Education requirements (48 units)**

Grade Requirement
A grade of C or better must be earned for each course used to satisfy the requirements for the major.

Upper-division writing skills requirement (3 units)
Business majors must select a minimum of 3 units from BA 105W or ENGL 160W
(SeeWriting Requirements)
Note: the Upper-Division Writing Exam is not an option for business administration majors.

Integrative course requirement (4 units)
MKTG 188

Total (120 units)

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* This total indicates that 6 units for DS 71 and ECON 50 are being used to satisfy the General Education requirement of 51 units.

** Note: Business majors are exempt from G.E. Area MI.

 

Options

The options available to students are outlined in the copy that follows. The completion of the 23-24 units as required by the option, the General Education requirements, special course requirements, and the electives (which may include a minor), total the 120-123 units required for the Bachelor of Science in Business Administration.

 

Marketing Option
Take the following courses: MKTG 101, 110, and 132 (16 units)
Select 7 or 8 units from the following: MKTG 114, 115, 126, 130, 134, 140, 144, 150, 153, 161, 162, 163, 164, 165, 166, 167, 189T, 190, 195 (7-8 units)
Total (23-24 units)

Logistics and Supply Chain Strategies Option
Take the following courses: MKTG 101, 114, and 115 (16 units)
Select a minimum of 7-8 units from the following: MKTG 126, 190, 195; MGT 158; and IS 140 (7-8 units)
Total (23-24 units)

Sports Marketing Option
Take the following courses: MKTG 101, 150, 160, 195; and BA 179 (17 units)
Select 7-8 units from the following: ECON 144; RA 150 or 152; MKTG 140, 190 (6-7 units)
Total (23-24 units)

Requirement for Certificate Programs

Before entering a program, students will need to demonstrate that they have foundation knowledge of business practices and possess good writing skills. Prior approval of the certificate program coordinator or the department chair is required. Students need to meet one of the following criteria:

1. be currently admitted to California State University, Fresno, or
2. have a bachelor's degree in any field from an accredited institution, or
3. have an associate of arts from a two-year accredited college and a minimum of two years of business experience.

Note: a grade of C or better in each course is required.

Certificate in Marketing
Take the following courses: MKTG 100S, 160 (8 units)
Select 7-8 units from the following: MKTG 101, 110, 114, 130, 132, 134, 140, 144, 150, 153, 188, or approved 189T (7-8 units)
Total (15-16 units)

Certificate in Logistics and Supply Chain Strategies
Take the following courses: MKTG 100S, 114, 115, 126 and 195
Total (19 units)

Certificate in Sports Marketing
Required courses: MKTG 100S, 150; BA 179; ECON 144
Elective courses: select 6 units from MKTG 195; KINES 111, 167; RA 150 or 152
Total (19 units)

Certificate in Mass Communication and Journalism
(For Marketing Option students only)
Take the following courses: MCJ 142, 144, 146, 148, 152S. Units may not be applied toward the Marketing Option.
Total (15 units)

Certificate in Marketing
(For Mass Communication and Journalism Option students only.)

 

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Note: These courses substitute for the marketing electives.

 

 

 

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