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for California State University, Fresno.
Department of Marketing and Logistics
COURSES
MKTG 100S. Marketing Concepts (4 units)
Recommended for first semester juniors. Prerequisite or corequisite:
BA 105W or ENGL 160W. Learn how marketing activities such as pricing, promotion,
packaging, and distributing goods and services in international, national,
profit, not-for-profit, service, consumer, and industrial markets are used
to facilitate satisfaction of consumer needs. S sections include a service-learning
requirement (see Civic Engagement and Service-Learning.)
FS SU
(Formerly MKTG 100 or 100S)
MKTG 101. Marketing Research (4 units)
Recommended early in the Marketing Option. Prerequisite: a grade of C or
better in MKTG 100S. Examination of the role of marketing research in management
decision making, using the Internet as a source of information and as a
marketing tool. Also covers the marketing research process, including questionnaire
development, surveys, and how to understand and use statistical data analysis.
FS
MKTG 110. Consumer Behavior (4 units)
Prerequisite: a grade of C or better in MKTG 100S. Understanding consumer
behavior (individual and industrial) in the marketplace. Theories from sociology,
anthropology, economics, and psychology are applied to behavior in the market
place. This understanding is then translated into more effective marketing
strategy and tactics. FS
MKTG 114. Principles of Logistics and
Supply Chain (4 units)
Prerequisite: a grade of C or better in MKTG 100S. Analyzes how firms
utilize collaborative distribution intermediaries to gain a competitive
advantage in local and global markets through integration of logistics and
SCM. Examines the management of the physical flow of products and information
throughout the entire supply chain. Other topics: plant and warehouse location
analysis, transportation, fleet, warehousing, and storage management. FS
MKTG 115. Global Logistics and Supply
Chain Strategies (4 units)
Prerequisite: a grade of C or better in MKTG 100S. Operating, controlling,
and evaluating integrated logistics and supply chain management-oriented
channel structures for globally competitive environments. Customer service
and CRM, security, and privacy. Inbound and outbound traffic management.
Export/import logistics and procedures. Introduction and demonstration of
ERP (e.g., SAP, Oracle/PeopleSoft, J.D. Edwards, and Microsoft Dynamics
supply chain management softwares.)
MKTG 126. Purchasing and Materials Management
(4 units)
Prerequisite: a grade of C or better in MKTG 100S. Purchasing and supply
chain management planning, policies, and procedures; purchasing organization;
sources of supply, pricing; contract negotiation; value analysis; traffic
management; quality assurance; inventory management; public purchasing;
and legal and ethical aspects of purchasing. F
MKTG 130. Retail Managing and Merchandising
(4 units)
Prerequisite: a grade of C or better in MKTG 100S. Location, price, and
promotion topics are enhanced with the buying and merchandising process,
including buying planned stocks, style merchandising, and accounting and
controlling systems.
MKTG 132. Promotion Mix: Principles and
Practices (4 units)
Prerequisite: a grade of C or better in MKTG 100S. The focus is on promotion
as a communications process and the integration of promotional elements
into the total strategy of the firm. Students examine what makes promotions
work, when and where to promote, and how promotions utilize data from the
Marketing Information System. FS
MKTG 134. Entrepreneurial Marketing (4
units)
Prerequisite: a grade of C or better in MKTG 100S. A practical look at building
a marketing plan for the person or firm interested in the development of
a new product or service. A key element of the course is a project; students
build a detailed plan to solve marketing-related problems a business faces,
whether old or new.
MKTG 140. Global Marketing (4 units)
Prerequisite: a grade of C or better in MKTG 100S; (BA 174 required for
International Business Option only.) Examination and evaluation of business
policies and practices of firms engaged in world trade; the marketing area;
organization, product, channels of distribution, marketing research, demand
creation and other management problems. S
MKTG 144. Services Marketing (4 units)
Prerequisite: a grade of C or better in MKTG 100S. Service strategies in
industries representing 75 percent of the overwhelming majority of the national
job market, including telecommunications, healthcare, financial services,
fine arts, professional services, distribution, entertainment, and not-for-profit
organizations. Emphasis is on the distinctive approach necessary for successful
long-term marketing of services. S
MKTG 150. Sports Marketing (3 units)
Prerequisite: a grade of C or better in MKTG 100S. Development and application
of marketing strategies in sports and sports-related industries. Focuses
on research, segmentation, product development, pricing, sponsorships, consumer
behavior, licensing, branding, and promotions in sports venues. A key element
of the course is a comprehensive group project. FS
MKTG 153. E-Marketing Technologies and
Social Media (4 units)
Prerequisite: a grade of C or better in MKTG 100S. Marketing products and
service using current Internet technologies. Developing e-product, e-price,
e-promotion, e-place strategies, e-marketing plan, and organization websites.
F
MKTG 160. Professional Selling and Sales
Force Management (4 units)
Prerequisite.: A grade of C or better in MKTG 100S and BA 105W or ENGL 160W.
Persuasion tools to cultivate ideas and sell products/services; modem behavioral
techniques to build a productive sales force. Personal marketing: presentation
skills, resume creation, and job interview strategies.
MKTG 161. Sports Licensing, Sponsorship,
and Promotion (4 units)
Prerequisites: MKTG 100S and BA 105W or ENGL 160W. Promotional practices
used in the field of Sports Marketing: licensing, sports sponsorships, sports
selling, and the use of social media as a sports promotional tool. S
MKTG 162. Healthcare Marketing (2 units)
Prerequisites: MKTG 100S and BA 105W or ENGL 160W. Introduction to the principles
and practices associated with marketing's role in the healthcare industry.
Evaluation and implementation of marketing strategies within healthcare
and managed-care environments.
MKTG 163. Political Marketing (2 units)
Prerequisites: MKTG 100S and IS/BA 105W or ENGL 160W. Marketing strategies
used in the U.S. political arena: campaign strategy, spending regulations,
fundraising, press relations, various communication delivery systems, promotions,
media usage, and candidates' image development and positioning.
MKTG 164. Profitability and Pricing (2
units)
Prerequisites: MKTG 100S and BA 105W or ENGL 160W. The role of marketing
in price determination and the critical impact that pricing has on profitability
and product success. New product pricing, competitor price analysis, global
pricing strategies, and legal considerations.
MKTG 165. Marketing to the Base of the
Pyramid (2 units)
Prerequisites: MKTG 100S and BA 105W or ENGL 160W. Market characteristics,
challenges, and business models for low income markets. Developing the market
and improving quality of life by leveraging technologies, co-creating products,
and using microfinance.
MKTG 166. Principles and Practices of
Branding (2 units)
Prerequisites: MKTG 100S and IS/BA 105W or ENGL 160W. Branding in business
to business and business to consumer environments; value and benefits of
brands; key elements/methodologies required to create and maintain strong
brands and to protect brand assets.
MKTG 167. Environmental Sustainability
and Marketing (2 units)
Prerequisites: MKTG 100S and BA 105W or ENGL 160W. Subtle inter-relations
of regulations,technological innovations, policies, organizational and consumer
behaviors in the pursuit of envIronmental sustainability; perspectives,
meaning, goals, and assessment of sustainability; role of marketing in environmental
sustainability.
MKTG 188. Strategic Planning in Marketing
(4 units)
Prerequisites: a grade of C or better in MKTG 101, 160 (MKTG 160 may be
taken concurrently). Last semester senior standing. Integration of marketing
with other functional areas of business. Focus is on strategic planning
process and procedures leading to development of marketing plans, including
financial analysis and budgeting. Must be taken at Fresno State. FS
MKTG 189T. Topics in Marketing (1-3;
max total 6 units if no topic repeated)
Prerequisite: senior standing or permission of instructor. Topics in advertising,
consumer behavior, distribution, industrial procurement, marketing research,
retailing, wholesaling.
MKTG 190. Independent Study (1-3; max
total 6 units)
See Academic Placement - Independent
Study. Approved for RP grading. FS
MKTG 195. Internship (3 units)
Prerequisite: permission of the internship coordinator. Requires 150 hours
of work at a pre-qualified, academically-related work station. When completing
more than one internship for credit, students are required to do so in different
sectors (business, government or nonprofit.) Reflective journal, final report,
and work station evaluation. CR/NC grading only. FS
MKTG 200 Series Courses
Graduate courses are listed under Business --
Graduate Program.
Marketing
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