Industrial Relations (Ind R)
150. Administration of Personnel (3)
Prerequisites: Mgt 104 and 106 or 110. Composition of labor force; acquisition
and utilization of human resources; recruitment; selection; performance
apprais al; motivation; compensation; communications; social issues and
government influence. Individual and group projects; written and oral reports.
152. Labor Relations and Collective Bargaining (3)
Prerequisite: HRM 150 or permission of instructor. Relations between employers
and organized employee groups; organization, election, and certification
procedures; techniques of collective bargaining; labor agreements; grievance
handling; settlement of industrial disputes. Class discussion, student presentations.
153. Career Development (3)
Prerequisite; HAM 150, senior standing. Self-assessment, personal objectives
and career planning; careers and factors relating to personal career choice;
career stages; role of mentor, inter/intra-organizational mobility, staffing
and organization. Oral presentations, case discussions.
154. Compensation Administration (3)
Prerequisite: HRM 150. Analysis of compensation programs for organizations.
Special attention given to job evaluation programs, motivation-to-work theory,
micro and macro forces influencing compensation decisions. Case analysis;
individual and group reports.
157. Equal Employment Opportunity (3)
Prerequisite: HRM 150. Review of EEO law and application; development of
alternative action programs and enforcement of -government regulations;
prevention of discrimination complaints; procedures for resolution o1 existing
complaints. Attention given to newly developing EEO-AAP issues. Oral presentations,
case discussions.
159. Seminar in Personnel and Industrial Relations (3)
Prerequisites: Ind R 150, 152. Advanced problems in various areas on personnel
and industrial relations. Case analysis and discussion; individual and group
report.
189T. Topics in Human Resource Management
(1-3; max total 9 if no topic repeated)
Prerequisite: senior standing. Studies in personnel and labor relations,
recruitment, selection, retention, compensation, employment law, and business
ethics.
190. Independent Study (1-3; max see reference)
See Academic Placement -- Independent Study.
193. Supervised Work Experience (1)
Open only to business majors. Prerequisite: permission of instructor. Work-study:
learning through on-the-job experience in a business. Written reports.
195. Internship (3; max total 6)
Open only to business majors. Prerequisite: permission of instructor. Work-study:
student holds responsible position in business or government agency and
reports on firm's operations and sug gested improvements. CR/NC grading
only.
200 Series Courses
Graduate courses are listed under Business -- Graduate Program.
108. Health Care Facility Management (3)
Prerequisite: Mgt 104 or 110. Operational and administrative demands of
health care facilities including the processes of planning and decision-making,
organizational structure and behavior, and important areas of managerial
control.
110. Administration and Organizational Behavior (6)
Not open to students with credit in Mgt 104 or Mgt 106. Development of administrative,
interpersonal, and organizational skills of management; with emphasis on
planning, organizing, controlling, human learning, perception, communication
networks, job design, leadership, group dynamics reward systems, managing
conflict, change, ethics, and stress. Lecture: case analysis and written
projects. Lab: small group exercises, behavioral lab studies, development
of communication and interpersonal skills. (5 lecture, 2 lab hours)
124. Operations Management (3)
Prerequisite: DS 173 (may betaken concurrently), Mgt 104 or 110. Operations
systems and problems; facility location and design; materials handling;
operation planning and control; inventory control; product development;
quality control; methods analysis and job design; work measurement. Lecture
discussion; application of quantitative methods in solution of national
and multinational operations problems; computer simulation.
126. Managing Uncertainty and Ambiguity (3)
Prerequisite; Mgt 104 and 106 or 110. Examination and analysis of constraints
imposed on the decision process by uncertainty, complex changes, and ambiguity;
the roll of intuition and creativity in addressing such circumstances; and
techniques for developing intuition and creativity. creativity, and humor
in adapting to uncertainty are explored as are change agent diagnosis and
intervention roles.
127. First-Line Supervision (3)
Prerequisites: Mgt 104 and 106 or 110. Emphasis on motivating, communicating,
counseling, train ing, managing time, evaluating performance, and understanding
the worker. Guest speakers, role -playing and incident reports.
128. Problems in Small Business Management (3)
Prerequisite: senior standing. Special problems of small businesses: initiation,
financing, operations. Class projects: studying local business operations;
preparing business plans and financial requests.
146. Transportation Management (3)
Prerequisite: Econ 1A-B. Major modes for movement of goods and people;
comparison of alternatives; carrier organization and management; rate structures;
government regulation; effect of transportation on plant location, pricing,
and markets; urban and national transportation problems.
147. Physical Distribution Management (3)
Prerequisite: Mktg 100. Systems approach to physical distributions; traffic
management; plant and warehouse location; inventory control; information
flows and order processing; supply scheduling; total cost planning; organizational
patterns.
148. Advanced Transportation Management (3)
Prerequisite: Mgt 146, 147. New tools and techniques in carrier management,
physical distribution management, carrier-shipper cooperation; trends in
intracarrler and intercarrier competition, pricing and regulatory philosophy;
case problems; computer simulation; individual and group problem solving.
187. Seminar in Business Strategy (3)
Prerequisites: last-semester senior, completion of CSB core requirements
and the upper-division writing skills requirement. Integration of various
fields of knowledge through utilization of previ ously acquired academic
and practical experience; emphasis upon decision making under conditions
of uncertainty, and experience with international policy formulation and
implementation.
189T. Topics in Management (1-3; max total 9 if no topic repeated)
Prerequisite: senior standing. Studies in management, organizational theory,
organizational behavior, production, transportation, business administration,
special management and organizational problems.
190. Independent Study (1-3; max see reference)
See Academic Placement -- Independent Study. .
193. Supervised Work Experience (1)
Open only to business majors. Prerequisite: permission of instructor. Work-study:
learning through on-the-job experience in a business. Written reports.
195. Internship (3; max total 6)
Open only to business majors. Prerequisite: permission of instructor. Work-study:
student holds responsible position in business or a government agency and
reports on firm's operations and suggested improvements.
200 Series Courses
Graduate courses are listed under Business -- Graduate Program.
Marketing (Mktg)
100. Marketing Concepts (4)
Prerequisites: Econ 40, 50, and upper-division standing. Study/analysis
of the challenges and problems faced by individuals, organizations (profit
and nonprofit) who attempt to expedite and facilitate exchange in a dynamic
environment. Emphasis on strategic marketing planning and the decision -making
process in the marketplace.
102. Buyer Behavior (4)
Prerequisites: DS 73; Mktg 100. Leads to the understanding of consumers
and industrial buyers as a guide for more effective marketing. A survey
of appropriate research findings and methods from marketing, economics,
sociology, psychology, and anthropology are applied to aspects of marketing
decision making. (3 lecture, 2 lab hours)
104. Proseminar in Marketing Research (4)
Prerequisites: D S 173, Econ 1A-B, Mktg 102. Fundamentals at market and
marketing analysis, research procedure, methods of analysis; individual
and group problem analysis and presentation of results; computer simulation.
(3 lecture; 2 lab hours)
109. Marketing Problems (3)
Prerequisite: Mktg 104, and senior standing, Integration and application
of marketing theory; decision making and decision models, class analysis;
individual and small group research and presentations, computer simulation.
Relationship of other business areas to marketing.
112. Product and Pricing Policies (3)
Prerequisite: Mktg 100. Policies and practices involved in developing and
maintaining products, services, and prices.
117. Industrial Marketing (3)
Prerequisite: Mktg 100. Analysis of marketing systems serving business,
industry, government, and other institutions; industrial procurement practices;
individual and' group problem research, analysis and presentation of results.
127. Consumerism and Marketing (3)
Prerequisites; B A 18, Mktg 100. Consumerism impact on marketing strategy
and decision-making. Examination and evaluation of consumerist movement;
historical development and current state of consumerism; consideration of
Consumerist groups, role of government, involvement of private enterprise
and general public. Individual and group presentations; seminar instruction.
130. Retail Management (3)
Prerequisite: Mktg 100. Management operations and functions of retailing
organizations; structure, personnel, impact on the community; buying, pricing
and selling of merchandise.
140. Advertising Principles (3)
Analytical approach to advertising as a broad social influence; functions
in our culture; application as a marketing and communication force; individual
and group problem analysis and presentation of results; individual field
project.
142. Advertising Problems (3)
Prerequisite: Mktg 140. Advertising production and media problems; market
research techniques; selection of campaign themes, copy preparation, art
and layout. Field trips required.
150. Psychology of Personal Persuasion (3)
Prerequisite: Mktg 100. Behavioral science approach to personal selling.
Emphasis on analysis of psychological aspects of consumer decision-making
and consumer attitudes toward the salesman that affect success. Case analysis,
individual and group presentations
155. Sales Administration (3)
Prerequisite: Mktg 100. Techniques of personal persuasion; behavioral science
methods; selection, training, and supervision of sales staff.
176. International Marketing (3)
Prerequisite: Mktg 100. Examination and evaluation of business policies
and practices at firms engaged in world trade; the marketing area; organization,
product, channels of distribution, marketing research, demand creation,
and other management problems.
189T. Topics in Marketing
(1-3; max total 6 if no topic repeated)
Prerequisite: senior standing or permission of instructor. Topics in advertising,
consumer behavior, distribution, industrial procurement, marketing research,
retailing, wholesaling.
190. Independent Study
(1-3; max see reference)
See Academic Placement -- Independent Study.
193. Supervised Work Experience (1)
Open only to business majors. Prerequisite: permission of instructor. Work-study:
learning through on-the-job experience in a business. Written reports.
195. Internship (3; max total 6)
Open only to business majors. Prerequisite: permission of instructor. Work-study:
student holds responsible position in business or a government agency and
reports on firm's operations and suggested improvements.
200 Series Courses
Graduate courses are listed under Business -- Graduate Program.