You are in the official 1997-98 General Catalog
for California State University, Fresno.
Department of Marketing and Logistics
The Sid Craig School of Business
RICHARD L. PINKERTON, Chair
Peters Business Building, Room 388
(559) 278-7830
FAX: (559) 278-4911
B.S. in Business
Administration
Marketing Option
General Business Minor
Business Teaching Credential
Faculty
Richard L. Pinkerton, Chair
Gerald O. Bryan
Douglas A. Cords
David S. Halfhill
Reza Motameni
Richard D. Nordstrom
Beng S. Ong
William E. Rice
Charles S. Sherwood
The Marketing option offers an integrated set of courses that seek to prepare students to become competitive and ethical marketing practitioners. In this degree program, students learn to apply their imagination, initiative, sound judgment, and hard work to solve problems; to search for and analyze opportunities; and to survive in a dynamic, competitive environment.
Building on basic marketing theories and concepts, each student studies the domestic and international applications of buyer behavior, market segmentation, market research, channel management, physical distribution, and strategic planning. In addition, students are permitted to explore special interest areas such as advertising, sales, sales management, retailing, product management, purchasing, logistics, and international marketing.
Marketing is the motor that powers our economy. Nothing happens in business until someone sells something. Only then can firms produce, suppliers distribute, and consumers enjoy the goods and services that contribute to our high standards of living. Marketing is the activity that provides the revenues business needs to meet its expenses, pay its employees, and generate its long-term success and growth.
Faculty and Facilities
The faculty of the Department of Marketing and Logistics bring together
individuals who have studied and pursued business careers throughout the
world. Case studies, experiential exercises, computer simulations, laboratory
research, business community projects, guest speakers, and seminar discussions
are just a few of the ways in which instructors provide the students with
a "real -world" exposure to business. The combination of faculty
expertise, teaching skills, research activities, and business experiences
assures the student of receiving the best education possible in marketing.
Although the Sid Craig School of Business provides excellent computer laboratories,
each student majoring in business administration is encouraged to have a
personal IBM-compatible computer.
Internships
Many of our students also participate in internship programs, both in
Fresno and in other parts of California. During an internship, students
receive academic credit while being paid for their services. Students interested
in internships in marketing should contact the internship coordinator in
Peters Building, Room 185.
