You are in the official 1996-97 General Catalog
for California State University, Fresno.
Business - Marketing and Logistics
The Sid Craig School of Business
Department of Marketing and Logistics
GERALD O. BRYAN, Chair
Peters Business Building, Room 388
(559) 278-7830
Department of Marketing and Logistics
GERALD O. BRYAN, Chair
Peters Business Building, Room 388
(559) 278-7830
Marketing Option
General Business Minor
Business Teaching Credential
The Marketing option offers an integrated set of courses that seek to
prepare students to become competitive and ethical marketing practitioners.
In this degree program, students learn to apply their imagination, initiative,
sound judgment, and hard work to solve problems; to search for and analyze
opportunities; and to survive in a dynamic, competitive environment.
Building on basic marketing theories and concepts, each student studies
the domestic and international applications of buyer behavior, market segmentation,
market research, channel management, physical distribution, and strategic
planning. In addition, students are permitted to explore special interest
areas such as advertising, sales, sales management, retailing, product management,
purchasing, logistics, and international marketing.
Marketing is the motor that powers our economy. Nothing happens in business
until someone sells something. Only then can firms produce, suppliers distribute,
and consumers enjoy the goods and services that contribute to our high standards
of living. Marketing is the activity that provides the revenues business
needs to meet its expenses, pay its employees, and generate its long-term
success and growth.
Faculty and Facilities
The faculty of the Department of Marketing and Logistics bring together individuals who have studied and pursued business careers throughout the world. Case studies, experiential exercises, computer simulations, laboratory research, business community projects, guest speakers, and seminar discussions are just a few of the ways in which instructors provide the students with a "real -world" exposure to business. The combination of faculty expertise, teaching skills, research activities, and business experiences assures the student of receiving the best education possible in marketing.
Marketing - Degrees
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