You are in the official 1996-97 General Catalog
for California State University, Fresno.
Mass Communication and Journalism
Mass Communication and Journalism
School of Arts and Humanities
Department of Mass Communication and Journalism
R. C. ADAMS, Chair
McKee Fisk Building, Room 238
(559) 278-2087
(559) 278-2628
Department of Mass Communication and Journalism
R. C. ADAMS, Chair
McKee Fisk Building, Room 238
(559) 278-2087
(559) 278-2628
M.A. in Mass Communication
Minor in Mass Communication and Journalism
The Department of Mass Communication and Journalism offers courses of
study for students seeking careers in the media or allied fields or wishing
to pursue advanced study in mass communication and journalism.
Graduates with this major enter such fields as advertising, journalism,
broadcast and corporate video production, photocommunications, and public
relations. They also develop the academic background to enter an M.A. degree
program and to pursue doctoral studies.
The primary attributes the program fosters in its majors are critical and
analytical thinking and clarity of oral, written, and visual expression.
Both sets of intellectual abilities are taught and cultivated in an atmosphere
of professionalism and in environments designed to prepare students for
the career worlds available in the mass communication and journalism industries
of today and those projected for tomorrow.
The department also supports a graduate degree, the Master of Arts in Mass
Communication. Some students move directly into graduate study in anticipation
of careers in teaching, in higher-level media management, or in policy-making
positions. Some have earned doctorates and are employed in research organizations
or have become college and university faculty members.
Facilities
The department uses laboratories equipped for audio production and editing,
video production and editing, still photography, writing and editing for
all media, and newspaper and magazine layout. Computers and computerized
equipment are a part of writing labs wherein writing assignments are executed
and the departmental newspaper, Insight, is produced. Computer-assisted
video editing is a part of laboratory instruction and available for co-curricular
activities in program production. The department also subscribes to computer
databases and on-line news and information services for instructional use.
Bulldog Video is a co-curricular student organization that operates, under departmental supervision, a closed-circuit video program service on the campus. KFSR-FM is an operating radio station licensed to the president of the university and funded, in large part, by student fees. Although not affiliated with the department, The Daily Collegian , a daily newspaper published by the Associated Students, is an additional outlet for student work. All three organizations receive most of their financial support through Instructionally Related Activities monies and provide some paid, part-time employment and experience for advanced students.
Internships and Placement
Through contractual arrangements with local media enterprises, the department
provides internship opportunities for qualified students (see MCJ 191).
Also, department faculty assist graduating seniors in job placement through
individual counsel, referral, and recommendation. Qualifying for an internship
is one of the major steps any student can take in pursuing employment upon
graduation.
Accreditation and Affiliations
The department is accredited by the Accrediting Council on Education in
Journalism and Mass Communications. It is also a member of the Association
of Schools of Journalism and Mass Communication and of the Broadcast Education
Association. Student organizations include chapters affiliated with Alpha
Epsilon Rho, the National Broadcasting Society; the Dayle H. Molen chapter
of Kappa Tau Alpha; the American Advertising Federation; the California
Chicano News Media Association; the National Press Photographers Association;
and the Society of Professional Journalists.
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