You are in the official 2006-2007 General Catalog
for California State University, Fresno.
Department of Marketing and E-Business
Bachelor of Science Degree Requirements
Business Administration Major
All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must, in addition to the university's General Education requirements, demonstrate computer competency, complete a seven-course group of pre-business courses, six or seven courses of upper-division core, 23 to 24 units in an area of specialization or option, and an integrative course requirement.
Computer literacy and computer software competency are considered essential to success in the program, which is heavily oriented in the use of technology. The pre-business courses include material considered essential for further study in business. The upper-division core courses provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.
Demonstration of computer competency. Complete IS 52 and 52L or equivalent courses with a grade of C or better or achieve a passing score on the CSB computer competency waiver examination. See "computer competency waiver exam" at www.craig.csufresno.edu/uss_home.aspx.
Pre-Business requirements* (16 units)
ACCT 4A, 4B; BA 18; DS 71, 73; ECON 40 or AGEC 1; ECON 50
(See Pre-Business Policy.)
Upper-division core requirements (24 units)
DS 123; FIN 120; IS 130; MGT 110 or 104-106, MGT 124; MKTG 100 or 100S
Option requirements (23-24 units)
The department offers the Marketing option as part of the Business Administration
major
General Education requirements (51 units)
Grade Requirement
A grade of C or better must be earned for each course used to satisfy
the requirements for the major.
Upper-division writing skills requirement (3-4 units)
Business majors must select either BA 105W or ENGL 160W
(SeeWriting Requirements)
Note: the Upper-Division Writing Exam is not an option for business
administration majors.
Integrative course requirement (3-4 units)
See individual option requirements
Total (120-123 units)
__________
* This total indicates that 6 units for DS 71 and ECON 50 are being used to satisfy the General Education requirement of 51 units.
** See certificate information for elective substitutes
Option
The option available to students is outlined in the copy that follows. The completion of the 23-24 units as required by the option, the General Education requirements, special course requirements, and the electives (which may include a minor), total the 120-123 units required for the Bachelor of Science in Business Administration.
MKTG 101; MKTG 103 (8 units)
Select 15-16 units from the following: MKTG 90, 110, 114, 126, 130, 132,
136, 140, 144, 150, 153, 189T, 195. A marketing-related course outside the
department approved by the department chair may count toward 3-4 units of
this requirement. Completion of Certificate in Mass Communication and Journalism
may count toward 12 units of this requirement (15-16 units)
Total (23-24 units)
Integrative course requirement (4 units)
MKTG 188
Requirement for Certificate Programs
Before entering a program, students will need to demonstrate that they have foundation knowledge of business practices and possess good writing skills. Prior approval of the certificate program coordinator or the department chair is required. Students need to meet one of the following criteria:
- be currently admitted to California State University, Fresno, or
- have a bachelor's degree in any field from an accredited institution, or
- have an associate of arts from a two-year accredited college and a minimum of two years of business experience.
Certificate in Marketing
MKTG 100 or 100S, 103 (8 units)
Select 7-8 units from the following: MKTG 101, 110, 114, 130, 132, 140,
144, 150, 188, or approved 189T (7-8 units)
Total (15-16 units)
Certificate in Mass Communication and
Journalism (Marketing Option students only)
Select four of the following: MCJ 142, 144, 146, 148, 152, 158
Total (12 units)
Certificate in Marketing (Mass Communication and Journalism Option
students only)
MKTG 100 or 100S (4 units)
Select 8 units from the following: MKTG 101, 103, 110, 130, 132, 144, 150
(8 units)
Total (12 units)
________
Note: These courses substitute for the marketing electives.
Marketing
Courses