You are in the official 2005-2006 General Catalog
for California State University, Fresno.
Department of Marketing and E-Business
COURSES
MKTG 90. Introduction to E-Business (3)
E-business foundations; information technology infrastructure; new marketing
and business models; financial, legal, and global implications; supply chain
and enterprise resource planning. (Formerly MKTG 189T)
MKTG 100 or 100S. Marketing Concepts (4)
Recommended for first semester juniors. Prerequisite or corequisite:
BA 105W or ENGL 160W. Learn how marketing activities such as pricing, promotion,
packaging, and distributing goods and services in international, national,
profit, not-for-profit, service, consumer, and industrial markets are used
to facilitate satisfaction of consumer needs. S sections include a service-learning
requirement (see Students for Community Service.)
MKTG 101. Marketing Information Systems (4)
Recommended early in the Marketing Option. Prerequisite: MKTG 100 or 100S.
Examination of the role of marketing research in management decision making,
using the Internet as a source of information and as a marketing tool. Also
covers the marketing research process, including questionnaire development,
surveys, and how to understand and use statistical data analysis.
MKTG 103. Personal Communication Tools in Marketing (4)
Recommended early in the Marketing Option. Teaches communication and persuasion
tools for presenting ideas, selling goods and services, and negotiating.
An experiential framework prepares students for success in entry level jobs.
Students learn presentation skills, how to create a rèsumè,
and how to use a follow-up system.
MKTG 110. Buyer Behavior (4)
Prerequisite: MKTG 100 or 100S. Provides an understanding of consumers'
(individual and industrial) behavior in the marketplace. Theory from sociology,
anthropology, economics, and psychology is applied to behavior in the market
place. This understanding is then translated into more effective marketing
strategy and tactics. (3 lecture, 2 lab hours)
MKTG 114. Logistics and Marketing Channels (4)
Prerequisite: MKTG 100 or 100S. Analyzes how firms utilize distribution
intermediaries to gain a competitive advantage. Examines the management
of the physical flow of products and information throughout the entire supply
chain, including warehousing, transportation, inventory control, and purchasing.
Also considers how intermediaries (e.g. wholesalers, agents, and retailers)
combine into alternative marketing channels to permit the firm to reach
a variety of target markets.
MKTG 126. Purchasing and Materials Management (4)
Prerequisite: MGT 124. Purchasing and supply chain management planning,
policies, and procedures; purchasing organization; sources of supply, pricing;
contract negotiation; value analysis; traffic management; quality assurance;
inventory management; public purchasing; and legal and ethical aspects of
purchasing.
MKTG 130. Retail Managing and Merchandising (4)
Location, price, and promotion topics are enhanced with the buying and merchandising
process, including buying planned stocks, style merchandising, and accounting
and controlling systems.
MKTG 132. Promotion Practices and Principles (4)
Prerequisite: MKTG 100 or 100S. The focus is on promotion as a communications
process and the integration of promotional elements into the total strategy
of the firm. Students examine what makes promotions work, when and where
to promote, and how promotions utilize data from the Marketing Information
System.
MKTG 134. Entrepreneurial Marketing (4)
Prerequisite: MKTG 100 or 100S. A practical look at building a marketing
plan for the person or firm interested in the development of a new product
or service. A key element of the course is a project; students build a detailed
plan to solve marketing-related problems a business faces, whether old or
new.
MKTG 136. Sales Force Management (4)
Prerequisite: MKTG 100 or 100S, 103. Selection, retention, supervision,
compensation, and termination of sales personnel are approached from a perspective
of a middle manager who needs to employ modern behavioral and supervision
techniques to build a motivated and productive sales force.
MKTG 140. Export and Global Marketing (3)
Prerequisite: MKTG 100 or 100S; (BA 174 required for International Business
Option only.) Examination and evaluation of business policies and practices
of firms engaged in world trade; the marketing area; organization, product,
channels of distribution, marketing research, demand creation and other
management problems.
MKTG 144. Services Marketing (4)
Prerequisite: MKTG 100 or 100S or permission of instructor. Service strategies
in industries representing 75 percent of the national job market, including
telecommunications, healthcare, financial services, fine arts, professional
services, distribution, entertainment, and not-for-profit organizations.
Emphasis is on the distinctive approach necessary for successful long-term
marketing of services. (Formerly MKTG 189T)
MKTG 150. Sports Marketing (3)
Prerequisite: MKTG 100 or 100S. Development and application of marketing
strategies in sports and sports-related industries. Focuses on research,
segmentation, product development, pricing, sponsorships, consumer behavior,
licensing, branding, and promotions in sports venues.
MKTG 153. E-Marketing (3)
Prerequisite: MKTG 100 or 100S or MKTG 90. Use of the Internet as a source
of marketing information and as a marketing tool; Internet and database
marketing; issues related to designing and promoting an e-business site
and attracting customers.
MKTG 188. Strategic Planning in Marketing (4)
Prerequisites: MKTG 101, 103. Last semester senior standing. Integration
of marketing with other functional areas of business. Focus is on strategic
planning process and procedures leading to development of marketing plans,
including financial analysis and budgeting. (Formerly MKTG 188A-B)
MKTG 189T. Topics in Marketing (1-3; max total 6 if no topic repeated)
Prerequisite: senior standing or permission of instructor. Topics in advertising,
consumer behavior, distribution, industrial procurement, marketing research,
retailing, wholesaling.
MKTG 190. Independent Study (1-3; max total 6)
See Academic Placement - Independent
Study. Approved for RP grading.
MKTG 195. Internship (3; max total 6)
Prerequisite: permission of the internship coordinator. Requires 150 hours
of work at a pre-qualified, academically-related work station. When completing
more than one internship for credit, students are required to do so in different
sectors (business, government or nonprofit.) Reflective journal, final report,
and work station evaluation. CR/NC grading only.
MKTG 200 Series Courses
Graduate courses are listed under Business --
Graduate Program.
Marketing
Degrees