You are in the official 2003-2004 General Catalog
for California State University, Fresno.
Department of Marketing and E-Business
COURSES
Marketing (MKTG)
90. Introduction to E-Business (3)
E-business foundations; information technology infrastructure; new marketing
and business models; financial, legal, and global implications; supply chain
and enterprise resource planning. (Formerly MKTG 189T)
100 or 100S. Marketing Concepts (4)
Recommended for first semester juniors. Prerequisite or corequisite:
IS 105W or ENGL 160W. Learn how marketing activities such as pricing, promotion,
packaging, and distributing goods and services in international, national,
profit, not-for-profit, service, consumer, and industrial markets are used
to facilitate satisfaction of consumer needs. S sections include a service-learning
requirement (see Students for Community Service.)
101. Marketing Information Systems (4)
Recommended early in the Marketing Option. Prerequisite: MKTG 100 or 100S.
Examination of the role of marketing research in management decision making,
using the Internet as a source of information and as a marketing tool. Also
covers the marketing research process, including questionnaire development,
surveys, and how to understand and use statistical data analysis.
103. Personal Communication Tools in Marketing (4)
Recommended early in the Marketing Option. Teaches communication and persuasion
tools for presenting ideas, selling goods and services, and negotiating.
An experiential framework prepares students for success in entry level jobs.
Students learn presentation skills, how to create a rèsumè,
and how to use a follow-up system.
110. Buyer Behavior (4)
Prerequisite: MKTG 100 or 100S. Provides an understanding of consumers'
(individual and industrial) behavior in the marketplace. Theory from sociology,
anthropology, economics, and psychology is applied to behavior in the market
place. This understanding is then translated into more effective marketing
strategy and tactics. (3 lecture, 2 lab hours) (Formerly MKTG 102)
114. Logistics and Marketing Channels (4)
Prerequisite: MKTG 100 or 100S. Analyzes how firms utilize distribution
intermediaries to gain a competitive advantage. Examines the management
of the physical flow of products and information throughout the entire supply
chain, including warehousing, transportation, inventory control, and purchasing.
Also considers how intermediaries (e.g. wholesalers, agents, and retailers)
combine into alternative marketing channels to permit the firm to reach
a variety of target markets.
126. Purchasing and Materials Management (4)
Prerequisite: MGT 124. Purchasing and supply chain management planning,
policies, and procedures; purchasing organization; sources of supply, pricing;
contract negotiation; value analysis; traffic management; quality assurance;
inventory management; public purchasing; and legal and ethical aspects of
purchasing.
130. Retail Managing and Merchandising (4)
Location, price, and promotion topics are enhanced with the buying and merchandising
process, including buying planned stocks, style merchandising, and accounting
and controlling systems.
132. Promotion Practices and Principles (4)
Prerequisite: MKTG 100 or 100S. The focus is on promotion as a communications
process and the integration of promotional elements into the total strategy
of the firm. Students examine what makes promotions work, when and where
to promote, and how promotions utilize data from the Marketing Information
System.
134. Entrepreneurial Marketing (4)
Prerequisite: MKTG 100 or 100S. A practical look at building a marketing
plan for the person or firm interested in the development of a new product
or service. A key element of the course is a project; students build a detailed
plan to solve marketing-related problems a business faces, whether old or
new.
136. Sales Force Management (4)
Prerequisite: MKTG 100 or 100S. Selection, retention, supervision, compensation,
and termination of sales personnel are approached from a perspective of
a middle manager who needs to employ modern behavioral and supervision techniques
to build a motivated and productive sales force.
140. Export and Global Marketing (3)
Prerequisite: MKTG 100 or 100S; (BA 174 required for International Business
Option only.) Examination and evaluation of business policies and practices
of firms engaged in world trade; the marketing area; organization, product,
channels of distribution, marketing research, demand creation and other
management problems.
144. Services Marketing (4)
Prerequisite: MKTG 100 or 100S or permission of instructor. Service strategies
in industries representing 75 percent of the national job market, including
telecommunications, healthcare, financial services, fine arts, professional
services, distribution, entertainment, and not-for-profit organizations.
Emphasis is on the distinctive approach necessary for successful long-term
marketing of services. (Formerly MKTG 189T)
153. E-Marketing (3)
Prerequisite: MKTG 100 or 100S or MKTG 90. Use of the Internet as a source
of marketing information and as a marketing tool; Internet and database
marketing; issues related to designing and promoting an e-business site
and attracting customers.
188A. Marketing Plans and Strategy (2)
Prerequisites: MKTG 101, 103. Last semester senior standing. The focus of
this course is on the strategic marketing planning process and procedures
which lead to development of marketing plans. Topics covered include the
marketing planning process, marketing audit, objective and strategy formulation,
and development of tactical plans. (Formerly MKTG 188)
188B. Marketing in Action (2)
Prerequisites: MKTG 101, 103, and 188A. Students will use concepts studied
in MKTG 188A to complete a marketing planning project for a business or
nonprofit organization. (See Advising Note 1.) (Formerly MKTG 188)
189T. Topics in Marketing (1-3; max total 6 if no topic repeated)
Prerequisite: senior standing or permission of instructor. Topics in advertising,
consumer behavior, distribution, industrial procurement, marketing research,
retailing, wholesaling.
190. Independent Study (1-3; max total 6)
See Academic Placement - Independent
Study. Approved for RP grading.
195. Internship (3; max total 6)
Prerequisite: permission of the internship coordinator. Requires 150 hours
of work at a pre-qualified, academically-related work station (business,
government or nonprofit agency). Reflective journal, final report, and work
station evaluation. As a course substitution, prior departmental approval
required. Only one internship may count toward option requirements. CR/NC
grading only.
200 Series Courses
Graduate courses are listed under Business --
Graduate Program.
Marketing
Degrees