You are in the official 2003-2004 General Catalog
for California State University, Fresno.
Department of Marketing and E-Business
From left to right: Reza Motameni, Gerald Bryan, and Bill Rice
discuss innovative packaging techniques in marketing.
The Craig School of Business
CHARLES S. SHERWOOD, Chair
LINDA R. VAIL, Department Administrative Assistant
Peters Business Building, Room 388
FAX: (559) 278-8577
Charles S. Sherwood, Chair
Douglas A. Cords, Reza Motameni, Richard D. Nordstrom, Beng S. Ong, William E. Rice
The faculty of the Department of Marketing and E-Business bring together individuals who have studied and pursued business careers and teaching throughout the world. Case studies, experiential exercises, business and community service projects, guest speakers, seminar discussions, and internships are just a few of the ways in which instructors provide students with practical applications in business. The combination of faculty expertise, teaching skills, research activities, and applied experience assures the student of receiving a quality education in marketing.
Marketing and E-Business
The Department of Marketing and E-Business offers two options within the Bachelor of Science in the Business Administration degree program: marketing and e-business. In addition, three certificates are offered: e-business, marketing, and mass communications and journalism. The mission of the department is to provide undergraduates and graduate students with the knowledge and professional skills to enable them to enter and succeed in a marketing career, and to make a positive contribution to both their profession and community. In addition, the department administers the interdisciplinary option in e-business utilizing courses in marketing, management, finance, business law, and information systems. Emphasis is on excellent teaching through practical application and the integration of current technology. The department is dedicated to providing students with opportunities for personal growth and professional development in a continually improving educational environment.
The Marketing Option
Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, Internet marketing, and strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, sales management, distribution management, and buyer behavior. Particular emphasis is placed on marketing applications through service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.
The E-Business Option
The widespread dissemination of information technology and the proliferation of electronic commerce among businesses and consumers coupled with the increasing use of the Internet have created a whole new way of doing business for organizations large and small. The Internet is transforming business relationships between customers and suppliers and changing the competitive dynamics of the marketplace. The overall purpose of this highly interdisciplinary option is to provide a cohesive educational program that emphasizes how information and technology are incorporated into almost every business process in an organization. The option facilitates students' understanding of the new ways of doing business in the digital economy. Applications in marketing, finance, supply chain management, law, and information systems are emphasized. This option is appropriate for those who plan to seek managerial positions with e-business enabled firms including retailers, manufacturers, high-tech firms, management consulting firms, financial markets, and service providers.