Business Administration - Logistics & Supply Chain Strategies Option, B.S.

Department

Department of Marketing and Logistics

Susan Geringer, Chair
Peters Business Building, Room 388
559.278.7830
FAX: 559.278.8577
www.fresnostate.edu/craig/depts-programs/mktg/

Degrees and Programs Offered

BA in Fashion Merchandising, B.A.
BS in Business Administration - Marketing Option, B.S.
BS in Business Administration - Logistics & Supply Chain Strategies Option, B.S.
BS in Business Administration - Sports Marketing Option, B.S.
MN in Fashion Merchandising, Minor

Marketing and Logistics

The Department of Marketing and Logistics offers three options within the Bachelor of Science in the Business Administration degree program: (1) Marketing, (2) Logistics and Supply Chain Strategies, and (3) Sports Marketing. In addition, four certificates are offered: the Certificate in Marketing, the Certificate in Logistics and Supply Chain Strategies, the Certificate in Sports Marketing, and the Certificate in Mass Communication and Journalism. The mission of the department is: "While maintaining the AACSB accreditation, become a preeminent department of applied marketing. Create alliances with the local business community to give our students 'real world' experiential learning in order to successfully compete with all major universities in California." Emphasis is on excellent teaching through practical application and the integration of cutting-edge technology. The department is dedicated to providing students with opportunities for personal growth and professional development in a continually improving educational environment.

The Marketing Option

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. Building on marketing theories and concepts, marketing students study the basics of marketing information systems. They also learn about exchanging relationships, personal communication, market segmentation, positioning strategies, Internet marketing, and marketing strategic planning. In addition, students can explore special interest areas such as promotion, retailing, international marketing, services marketing, logistics and supply chain strategies, sales management, distribution management, buyer behavior, and sports marketing. Particular emphasis is placed on marketing applications through experiential learning projects, service-learning experiences, hands-on projects with local companies, and semester long internships. Marketing is an exciting, fast-paced, dynamic field that offers career opportunities in e-marketing, marketing research, product design, retail and wholesale management, distribution, sales, sales management, purchasing, advertising and public relations, and marketing management. These exciting careers stimulate personal growth, challenge your creativity and imagination, and appeal to a variety of interests.

The Logistics and Supply Chain Strategies Option

Logistics is associated with the movement, storage, and handling of materials and finished products. The option will also take into consideration the movement of agricultural commodities, fresh and processed foods, and managerial and safety issues pertinent to transportation and storage of agricultural commodities. Logistics includes all of the activities focused on efficiently moving goods to the right place at the right time. Logistics has come to be regarded as a key determinant of business competitiveness. Companies are substantially improving their competitiveness and productivity by overhauling their internal logistics and by more effectively managing their external links with suppliers and customers. The aim is to learn how to optimize the distribution of freight and freight-flow information from manufacturer to consumer, using advanced information systems and expertise to reduce inventories, cut transportation costs, speed delivery, and improve customer services. The current and long-term projected demand for logistics managers at all levels is very high. Currently logistics is the second largest employment sector in the United States. Logistics management offers everything that is expected in an ideal career including better than average salaries and advancement opportunities. The type of organizations that employ logistics managers include manufacturing firms, wholesalers, distributors, service institutions, and transportations firms.

Sports Marketing Option

California boasts the largest number of sports organizations in the entire U.S. In California's Central Valley alone, semi-professional or professional teams are well represented, in all the major sports, including the increasingly popular motor racing industry. Additionally, the Central Valley offers a plethora of university, community college, high school, and community sports programs. It is also home to sporting goods manufacturers. The global sports industry is rapidly growing, with the United States sports industry contributing more than $213 billion to the economy, outpacing agriculture and motor vehicle sales combined. In addition, more than 75% of the jobs being created in sports in the U.S. are marketing-related. The proliferation of sports-related businesses in California offers a wide variety of career opportunities for students prepared to enter the market after completion of a bachelor's degree program in sports marketing. The openings for sports marketing and recreation professionals are growing faster on average than for all other professions. The industry needs educators and managers who can create and manage programs to meet the ever-growing demand for leadership in sports and recreation. Graduates who earn bachelor's degrees in sports marketing will be prepared for positions such as sports marketing account managers, event planning and conference managers, facility managers, ticket operations directors, sporting goods marketing and sales managers, and sponsorship sales managers. The list of potential employers includes, but is not limited to, all professional (MLB, NHL, NBA, NFL, etc.), and semi-professional sports, collegiate sports (NCAA, NAIA, etc.), sporting event management, and sports agency.

Note: Out of 23-24 required units in options, 16 units should be taken at Craig School of Business. Any transferred course(s) should be taken at an AACSB accredited institution. Students who transfer 3 units for MKTG 100S must complete one unit of service learning independent study at the Craig School of Business.

Fashion Merchandising

Fashion Merchandising Degree. The Fashion Merchandising program focuses on preparing students for a wide variety of careers related to marketing, management, buying, and selling of fashion goods. It combines product and industry knowledge with business, communication, and computer skills. Job opportunities include buyers, merchandisers, store managers, product developers, and fashion consultants, as well as other positions in today's competitive and global environment. The curriculum is built upon the Mega Goals for Four-Year programs developed by the International Textile and Apparel Association (ITAA) and recommendations from fashion industry experts.

Courses

Marketing & Logistics

FM 20. Textile Science

Introduction to physical and chemical properties of textile fibers, yarns, fabric structures, finishes, and textile coloration. Criteria for selection and evaluation of textile properties, performance, and care. Review of pertinent regulations related to production, quality, and environmental protection.

Units: 3
Course Typically Offered: Fall, Spring

FM 21. Fashion Merchandising Fundamentals

Introduction to Fashion Merchandising with an overview of fashion products and the merchandising system.

Units: 3
Course Typically Offered: Fall

FM 120. Social and Psychological Aspects of Clothing

The psychological, social, and economic aspects of clothing related to the individual, family, and society.

Units: 3
Course Typically Offered: Fall

FM 122T. Topics in Clothing and Textiles

Topics relating to clothing, textiles, and fashion merchandising. Some topics may have labs.

Units: 1-4, Repeatable up to 12 units

FM 123. Fashion Analysis

Prerequisite: At least Junior status. Analysis of the characteristics and nature of fashion: color, line, texture, production and principles of design applied to fashion apparel. Investigation of methods in which these factors affect product pricing and consumer decision making. Quality evaluation of apparel is included.

Units: 3
Course Typically Offered: Spring

FM 124. Textile Finishing

Prerequisite: FM 20. Finishing, dyeing and printing techniques, material and equipment. Evaluation through standard laboratory tests. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Spring

FM 126. History of Costume

Important periods of costume; their relationship to political, social, and economic conditions of the times and their importance in evolution and inspiration of modern dress.

Units: 3
Course Typically Offered: Fall

FM 127. Fashion Merchandising

Prerequisite: FM 21 or permission of instructor; ACCT 3 or ACCT 4A (recommended). Principles of fashion merchandising as applied in manufacturing and retailing business organizations; study of planning, developing, and presenting product lines. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Spring

FM 128. Visual Merchandising

Prerequisite: FM 21 (may be taken concurrently). Aspects of visual merchandising and display, from classic techniques to most recent developments. Design fundamentals applied to the aesthetic arrangement of promotional and institutional displays in the retail store. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Spring

FM 130. Fashion Study Tours

An in-depth study of industrial, retail, and wholesale sites in California. Field experiences are included to ensure optimum learning opportunities. (1 lecture, 4 lab hours) (Course fee, $250)

Units: 3
Course Typically Offered: Fall

FM 133. Textile/Apparel Economics

Prerequisites: FM 20 (may be taken concurrently); ECON 40 or AGBS 1. Organization and development of the textile and apparel industries. Aspects of production, consumption, and international trade. Analysis of current problems facing the industry and industry's response.

Units: 3
Course Typically Offered: Spring

FM 134. Fashion Retail Buying

Prerequisite: G.E. Math; FM 127 or permission of instructor. Basic principles and applications of retail mathematics as related to fashion retailing. Focuses on quantitative concepts used in merchandising fashion goods with an emphasis on profitability.

Units: 3
Course Typically Offered: Fall

FM 140. Fashion Entrepreneurship

Prerequisites: FM 20, FM 21, and FM 127; Senior standing for Fashion Merchandising majors or permission of instructor. Applying entrepreneurship principles to fashion apparel and accessories, from identifying new enterprise opportunities to analyzing the feasibility of business ideas by in-depth analysis of fashion consumers, markets, and merchandising strategies.

Units: 3
Course Typically Offered: Spring

FM 190. Fashion Merchandising Independent Study

Prerequisites: MKTG 100S, FM 127 and BA 105W or ENGL 160W and Junior status. Independent study is offered to give students experience in planning and outlining a course of study on their own initiative under departmental faculty supervision. Course of study will deal with a special interest not covered in a regular course or with the exploration in greater depth of a subject presented in a regular course.

Units: 1
Course Typically Offered: Fall, Spring

FM 195. Fashion Merchandising Internship

Prerequisite: Approval from Internship Director. An academic internship experience provides the student with the ability to blend previous classroom experience with business career opportunities. The internship course will require a minimum of 150 documented hours at a pre-qualified worksite and completion of all academic assignments. Successful students will gain an awareness of skill levels needed in the current workforce and uncover areas of future development areas.

Units: 3
Course Typically Offered: Fall, Spring

MKTG 100. Marketing Concepts

Recommended for first semester juniors. Prerequisite or corequisite: BA 105W or ENGL 160W. Learn how marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs. S sections include a service-learning requirement (see Students for Community Service.)

Units: 4

MKTG 100S. Marketing Concepts

Recommended for first semester juniors. Prerequisite or corequisite: BA 105W or ENGL 160W. Learn how marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs. S sections include a service-learning requirement. Multicultural/International M/I.

Units: 4
Course Typically Offered: Fall, Spring

MKTG 101. Marketing Research

Recommended early in the Marketing Option. Prerequisite: grade of C or better in MKTG 100S. Examination of the role of marketing research in management decision making, using the Internet as a source of information and as a marketing tool. Also covers the marketing research process, including questionnaire development, surveys, and how to understand and use statistical data analysis.

Units: 4
Course Typically Offered: Fall, Spring

MKTG 110. Consumer Behavior

Prerequisite: A grade of C or better in MKTG 100S. Understanding of consumer (individual and industrial) behavior in the marketplace. Theories from sociology, anthropology, economics, and psychology are applied to behavior in the market place. This understanding is then translated into more effective marketing strategy and tactics.

Units: 4
Course Typically Offered: Fall, Spring

MKTG 114. Principles of Logistics and Supply Chain

Prerequisite: A grade of C or better in MKTG 100S. Analyzes how firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of Logistics and SCM. Examines the management of the physical flow of products and information throughout the entire supply chain. Other topics: plant and warehouse location analysis, transportation, fleet, warehousing and storage management.

Units: 4
Course Typically Offered: Fall, Spring

MKTG 115. Global Logistics and Supply Chain Strategies

Prerequisite: A grade of C or better in MKTG 100S. Operating, controlling, and evaluating an integrated logistics and supply chain management-oriented channel structures for globally competitive environment. Customer Service and CRM, security and privacy. Inbound and outbound traffic management. Export/import logistics and procedures, introduction and demonstration of ERP (e.g., SAP, Oracle/PeopleSoft, JD Edwards, and Microsoft Dynamics supply-chain Management softwares).

Units: 4

MKTG 126. Purchasing and Materials Management

Prerequisite: A grade of C or better in MKTG 100S. Purchasing and supply chain management planning, policies, and procedures; purchasing organization; sources of supply, pricing; contract negotiation; value analysis; traffic management; quality assurance; inventory management; public purchasing; and legal and ethical aspects of purchasing.

Units: 4

MKTG 130. Retail Managing and Merchandising

Prerequisite: A grade of C or better in MKTG 100S. Location, price, and promotion topics are enhanced with the buying and merchandising process, including buying planned stocks, style merchandising, and accounting and controlling systems.

Units: 4
Course Typically Offered: Fall

MKTG 132. Promotion Mix: Principles and Practices

Prerequisite: A grade of C or better in MKTG 100S. The focus is on promotion as a communications process and the intergration of promotional elements into the total strategy of the firm. Students examine what makes promotions work, when and where to promote, and how promotions utilize data from the Marketing Information System.

Units: 4
Course Typically Offered: Fall, Spring

MKTG 134. Entrepreneurial Marketing

Prerequisite: A grade of C or better in MKTG 100S. A practical look at building a marketing plan for the person or firm interested in the development of a new product or service. A key element of the course is a project; students build a detailed plan to solve marketing-related problems a business faces, whether old or new.

Units: 4

MKTG 140. Global Marketing

Prerequisite: A grade of C or better in MKTG 100S. (BA 174 required for International Business Option only.) Examination and evaluation of business policies and practices of firms engaged in world trade; the marketing area; organization, product, channels of distribution, marketing research, demand creation and other management problems.

Units: 4
Course Typically Offered: Spring

MKTG 144. Services Marketing

Prerequisites: A grade of C or better in MKTG 100S. Service strategies in industries representing 75 percent overwhelming majority of the national job market, including telecommunications, healthcare, financial services, fine arts, professional services, distribution, entertainment, and not-for-profit organizations. Emphasis is on the distinctive approach necessary for successful long-term marketing of services.

Units: 4

MKTG 150. Sports Marketing

Prerequisite: A grade of C or better in MKTG 100S. Development and application of marketing strategies in sports and sports-related industries. Focuses on research, segmentation, product development, pricing, sponsorships, consumer behavior, licensing, branding, and promotions in sports venues. A key element of the course is a comprehensive group project.

Units: 3
Course Typically Offered: Fall, Spring

MKTG 153. E-Marketing Technologies and Social Media

Prerequisites: A grade of C or better in MKTG 100S or MKTG 90. Marketing products and services using current internet technologies. Developing e-product, e-price, e-promotion, e-place strategies, e-marketing plan, and organization websites.

Units: 4

MKTG 160. Professional Selling & Sales Force Management

Prerequisite: A grade of C or better in MKTG 100S. Persuasion tools to cultivate ideas and sell products/services; modern behavioral techniques to build a productive sales force. Personal marketing: presentation skills, resume creation, and job interview strategies. (Formerly MKTG 103).

Units: 4

MKTG 161. Sports Licensing, Sponsorship, and Promotion

Promotional practices used in the field of Sports Marketing: licensing, sports sponsorships, sports selling, and the use of social media as a sports promotional tool.

Units: 4

MKTG 162. Healthcare Marketing

Introduction to the principles and practices associated with marketing's role in the healthcare industry. Evaluation and implementation of marketing strategies within healthcare and managed-care environments.

Units: 2

MKTG 163. Political Marketing

Marketing strategies used in the U.S. political arena: campaign strategy, spending regulations, fundraising, press relations, various communication delivery systems, promotions, media usage, and candidates' image development and positioning.

Units: 2

MKTG 164. Profitability and Pricing

The role of marketing in price determination and the critical impact that pricing has on profitability and product success. New product pricing, competitor price analysis, global pricing strategies, and legal considerations.

Units: 2

MKTG 165. Marketing to the Base of the Pyramid

Market characteristics, challenges, and business model for low income markets. Developing the market and improving quality of life by leveraging technologies, co-creating products, and using microfinance.

Units: 2

MKTG 166. Principles and Practices of Branding

Branding in business and business to consumer environments; value and benefits of brands; key elements/methodologies required to create and maintain strong brands and to protect brand assets.

Units: 2

MKTG 167. Environmental Sustainability & Marketing

Subtle interrelations of regulations, technological innovations, policies, organizational and consumer behaviors in the pursuit of environmental sustainability; perspectives, meaning, goals, and assessment of sustainability; role of marketing in environmental sustainability.

Units: 2

MKTG 188. Strategic Planning in Marketing

Prerequisites: Last semester senior standing and MKTG 101 with a grade C or better. Prerequisite or corequisite: MGT 124. Integration of marketing with other functional areas of business. Focus is on strategic planning process and procedures leading to development of marketing plans, including financial analysis and budgeting. Must be taken only at California State University, Fresno.

Units: 4
Course Typically Offered: Fall, Spring

MKTG 189T. Topics in Marketing

Prerequisite: senior standing or permission of instructor. Topics in advertising, consumer behavior, distribution, industrial procurement, marketing research, retailing, wholesaling.

Units: 1-3, Repeatable up to 6 units

MKTG 190. Independent Study

See Academic Placement --Independent Study. Approved for RP grading.

Units: 1-3, Repeatable up to 6 units
Course Typically Offered: Fall, Spring

MKTG 195. Internship

Prerequisite: MKTG 100S. Requires 150 hours of work at a pre-qualified, academically-related work station. When completing more than one internship for credit, students are required to do so in different sectors (business, government or nonprofit.) Reflective journal, final report, and work station evaluation. CR/NC grading only.

Units: 3
Course Typically Offered: Fall, Spring

Requirements

Bachelor of Science Degree Requirements

Business Administration Major - Logistics and Supply Chain Strategies Option

All students in the Craig School of Business who are working toward the Bachelor of Science in Business Administration must satisfy (a) the university's General Education requirements; (b) pre-business requirements, which include demonstration of computer competency, a seven-course group of pre-business courses, and both a cumulative and campus GPA of at least 2.25 to declare an option; (c) upper-division core requirements of six or seven upper-division courses, (d) option requirements of 23-24 units in an area of specialization; (e) the upper-division writing skills requirement; (f) an integrative course requirement; and (g) complete at least 50 percent of the required business units in the Craig School of Business.

Computer literacy and computer software competency are considered essential to success in the program, which is heavily oriented in the use of technology. The pre-business courses include material considered essential for further study in business. The upper-division core courses provide a broad background and a breadth of knowledge and understanding. The option courses enable the student to specialize in a specific area of business and to prepare for effective performance in future employment.

1.  Major requirements (70 units)

Demonstration of computer competency (3 units)
Complete IS 52 and 52L or equivalent courses with a grade of C or better or achieve a passing score on the CSB computer competency waiver examination.

See "computer competency waiver exam" at www.craig.fresnostate.edu/uss_home.aspx.

Pre-Business requirements* (16 units)
ACCT 4A, 4B; BA 18; DS 71, 73; ECON 40 or AGBS 1; ECON 50
(See Pre-Business Requirement.)

Upper-division core requirements (24 units)
DS 123; FIN 120; IS 130; MGT 110, 124; MKTG 100S

Option requirements (23-24 units)
The department offers three options: (1) Marketing, (2) Logistics and Supply Chain Strategies, and (3) Sports Marketing  as part of the Business Administration major.

Integrative course requirement (4 units)
MKTG 188

Grade Requirement
A grade of C or better must be earned for each course used to satisfy the requirements for the major.

2. General Education requirements (49 units)*

3. Other requirements (6 units)
Upper-division writing and Multicultural and International (MI). Business majors take BA 105W, Business Communication, to fulfill the Upper-Division Writing requirement. Note: the Upper-Division Writing Exam is not an option for business administration majors.

4. Sufficient elective units to meet required total units (varies)

5. Total (120 units)**


* This total indicates that 6 units for DS 71 and ECON 50 are used to satisfy the General Education requirements.
** G.E. and MI courses can be double-counted with major requirements. See advisor for details.

 

Options

The completion of the 23-24 units as required by the option, the General Education requirements, special course requirements, and the electives (which may include a minor), total the 120 units required for the Bachelor of Science in Business Administration.


Logistics and Supply Chain Strategies Option

Take the following courses: MKTG 101, 114115 , and 160 (16 units)
Select a minimum of 7-8 units from the following: MKTG 126, 190, 195; MGT 158; and IS 140 (7-8 units)
Total (23-24 units)

 

 

 

Faculty

The faculty of the Department of Marketing and Logistics is composed of individuals who have studied and pursued business careers and teaching extensively throughout the world. Case studies, experiential exercises, business and community service projects, guest speakers, seminar discussions, and internships are just a few of the ways in which instructors provide students with practical applications in business. The combination of faculty expertise, teaching skills, research activities, and applied experience assures the student of receiving a quality education in marketing.

For faculty phone numbers and e-mail, see the campus directory.

For more on the faculty, see the faculty pages.
The faculty pages are updated by the department or program.

Roadmap

B.S. in Business Administration - Marketing Logistics & Supply Chain

A Roadmap identifies the specific set of courses students must complete in their major in sequential order. Information on corequisites or prerequisites is listed along with other pertinent information to assist students in completing courses towards the major.

Click here for roadmap.

Please note: Roadmaps are not a guarantee of course availability.

If you are looking for archived roadmaps, please click here.

Careers

careers tab placeholder

“I hear I forget, I see and I remember, I do and I understand.”
. . . Confucius 450 B.C.

“We don’t receive wisdom: we must discover it for ourselves after a journey that no one can take us or spare us” . . . Marcel Proust  

Marketing is the process by which organizations define and select target markets, design products and services, set prices, determine distribution channels, develop promotions, and design after-sale customer service. When all of these elements are correctly mixed, the firm is able to build long term relationships with its customers. The Department of Marketing and Logistics offers the three options: Marketing Option, Logistics and Supply Chain Strategies Option, and Sports Marketing Option and corresponding certificates.

The Department of Marketing and Logistics Mission, Vision, and Motto:

The Mission: While maintaining the AACSB  accreditation, become a preeminent Department of Applied  Marketing by creating alliances with the local business community to give our students “Real World” experiential learning in order to compete with all major universities in California

The Vision: Creating challenging and enjoyable teaching and learning experiences and offering specialized cutting edge marketing options.

The Motto: Connecting the Learning Process and Experience to the Community

What You Can Earn

Marketing Manager
$89,136 (our region)

Public Relations Specialist I
$47,107 (our region)

Purchasing Agent
$76,072 (our region)

Source: HR reported data from salary.com as of December 2012

Interesting Classes You Might Take

  • Buyer Behavior
  • Sports Marketing
  • Marketing Information Systems
  • Principles of Logistics and Supply Chain Strategies
  • Global Channels Technologies
  • Entrepreneurial Marketing
  • Export and Global Marketing
  • E-Marketing
  • Strategic Planning in Marketing

What You Can Learn

  • How marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs.
  • How firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of logistics and SCM.
  • The management of the physical flow of products and information throughout the entire supply chain.
  • How to build a marketing plan for the person or firm interested in the development of a new product or service.
  • The Policies and practices of firms engaged in international world trade.
  • The Development and application of marketing strategies in sports and sports-related industries.
  • The use of the internet as a source of marketing information and as a marketing tool.

About the School

The Craig School of Business is proud to be recognized as one of the best business schools in the state. The school provides active, engaged learning experiences to empower future business leaders. State of the art computer labs are open day and night, with staff available to answer technical questions, and all student areas within the Peters Business Building have wireless Internet access.

School Contact Information

The Craig School of Business
5245 N. Backer Ave.,
M/S PB-7
Fresno CA 93740-8001

Phone: (559) 278-2482

Department Contact Information

Department of Marketing and Logistics
Peters Business Building, Room 388
P: (559) 278-7830
F: (559) 278-8577