Media, Comm and Journalism

MCJ 1. Mass Communication and Society

Prerequisite: GE Foundation A2 for students in English college-readiness Category III and IV. Examines the political, economic, cultural, and behavioral impacts of mass media in national and international contexts. Analyzes the historical factors that have shaped the structures, practices, and products of mass media industries, and assesses contemporary trends in media-society relations. G.E. Breadth D3.

Units: 3
Course Typically Offered: Fall, Spring
GE Area: D3

MCJ 2. Media Writing

Study and practice in the basics of good writing. Emphases will be placed upon grammar, factual accuracy, clarity, conciseness, media styles, fairness, human interest, and writing to length and deadline. (Formerly MCJ 10) (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall, Spring

MCJ 3. Introduction to Multimedia Production

Fundamentals of multimedia production. Exploration of cross media production theories and techniques. Emphasis on digital storytelling using text, graphics, audio, video, and the Web. (Formerly MCJ 30) (2 lecture, 2 lab hours).

Units: 3
Course Typically Offered: Fall, Spring

MCJ 5. Grammar for Media and Communication Professionals

Application of basic language skills to media writing and Editing. Recommended for all majors.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 9. Film Appreciation

An examination of the art and industry of filmmaking using classical Hollywood, independent, international, and popular films. G.E. Breadth C1.

Units: 3
Course Typically Offered: Fall, Spring
GE Area: C1

MCJ 13. Introduction to Studio Video Production

Pre-requisites: MCJ 3 or permission of instructor. Introductory television studio production principles and techniques. Design and execution of multi-camera video productions. (2 lecture, 3 lab hours).

Units: 3
Course Typically Offered: Fall, Spring

MCJ 15. Introduction to Field Video Production

Prerequisite: MCJ 3 or permission of instructor. Introduction to field video production and post-production principles and techniques in visual storytelling. Execution of field video projects. (2 lecture, 2 lab hours)

Units: 3

MCJ 17. Photojournalism

Introduction to the theory and practice of photojournalism. Study of the characteristics and role of the journalistic photograph in news communications. Lectures and laboratory Practical experiences in the use of digital still cameras and basic digital production techniques. (2 lecture, 2 lab hours)

Units: 3

MCJ 40. Introduction to Advertising and Public Relations

This course provides a broad overview of the advertising and public relations industries. Topics covered include a brief history of both fields, their relationship to businesses, institutions, organizations, and the economy in general, as well as role of the social sciences in both. Ethical considerations in both fields are emphasized.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 60. Introduction to Film Studies

An introductory course to the critical study of film. The class will examine the formal elements of cinema, the ways in which filmmaking has developed as an art form, and how film has been produced and received as a cultural artifact.

Units: 3

MCJ 70. Media Theory

This class examines the history, development, elements of prominent mass communication, journalism and media theories and their application in the field.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 102W. Reporting

Prerequisites: MCJ 2. Analysis of news sources; techniques of interviewing applied to specific reporting situations; coverage of campus and community functions in the preparation of articles for the media. Meets the upper-division writing skills requirement for graduation. (2 lecture, 2 lab hours).

Units: 3
Course Typically Offered: Fall, Spring

MCJ 104. Editing for Digital Journalism

Prerequisites: MCJ 2. Preparation of copy, headlines, and photos for newspapers and other publications; advanced concepts of grammar and style; legal and ethical issues of publications; basic publications layout and graphic design. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall, Spring

MCJ 105. News Practicum

Prerequisites: MCJ 10, MCJ 30, or permission of instructor. Practice in editorial leadership, writing and editing development of multimedia content, and Campus newspaper production techniques. Department newspaper used for laboratory purposes. (1 lecture, 4 lab hours)

Units: 3
Course Typically Offered: Fall, Spring

MCJ 106. Publication Design

Survey, design, and editing of specialized publications such as newsletters, brochures, and other materials for editorial, advertising, and public relations purposes. Emphasis on computerized production techniques. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall, Spring

MCJ 107. Data Journalism

Prerequisite: MCJ 2. This course will provide students with the tools needed to find data, show them how to distinguish good data from misleading data, teach them how to properly use data in their reporting and writing, and how to visualize the data. (2 lecture, 2 lab hours).

Units: 3

MCJ 108. Public Affairs Reporting

Prerequisites: MCJ 2, MCJ 102W or permission of instructor. Advanced reporting for the media with emphasis on public affairs journalism. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall, Spring

MCJ 109. Law and Order Reporting

Prerequisite: MCJ 3, to be taken no sooner than the term in which 60 units of coursework are completed. Instruction and practice in how to cover and write about the criminal justice system. Techniques of interviewing applied to specific reporting situations; coverage of criminal justice events; and instruction in various criminal justice principles will be included in the course. (2 lecture, 2 lab hours)

Units: 3

MCJ 110. Scriptwriting for Media

Prerequisites: MCJ 2 and MCJ 3. Theory and practice of story development and scriptwriting for fiction and non-fiction film and video, including narrative film, documentary, business and sponsored video. Explores research, story structure, treatments, proposals, script formats and the use of interview, narration and dialog. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall, Spring

MCJ 112. Audio Production

Prerequisite: MCJ 30. Introduction to the art of audio storytelling and basic digital audio production techniques. Design and execution of audio-based projects. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall

MCJ 113. Advanced Television Studio Production

Prerequisite: MCJ 13 or permission of instructor. Advanced television studio production principles and techniques. Design and execution of multi-camera video productions. (2 lecture, 3 lab hours)

Units: 3
Course Typically Offered: Fall

MCJ 114W. Screenwriting

Prerequisites: MCJ 110 or permission of the instructor. An advanced course in the theory and practice of screenwriting for longer format narrative projects. Students will develop feature-length screenplays or pilot scripts for an episodic series. Meets the upper-division writing skills requirement for graduation. (2 lecture, 2 lab hours).

Units: 3

MCJ 115. Field Video Production

Prerequisite: MCJ 15. Field video production and post-production principles and techniques used in visual storytelling. Lecture and laboratory experiences in visual storytelling, story development, single-camera filmmaking, pre-production planning, production execution, post-production, and digital distribution techniques. Field assignments required. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall

MCJ 116. Documentary Film and Video Production

Prerequisites: MCJ 110, 115. Exploration of key concepts of non-fiction visual storytelling techniques and practice using a single camera approach. Projects are intended for public distribution. (1 lecture, 4 lab hours)

Units: 3
Course Typically Offered: Fall

MCJ 117. Narrative Filmmaking

Prerequisites: MCJ 15 and 110. Exploration of narrative filmmaking and the creative techniques and aesthetics common to producing a dramatic story in the single-camera film style. Analysis of film genres, visual storytelling and sound design of classic and contemporary cinema. Laboratory and field experiences in producing film projects. (1 lecture, 4 lab hours)

Units: 3

MCJ 118S. Corporate and Nonprofit Media Projects

Prerequisites: MCJ 30 and MCJ 115. Advanced study of the planning, organization, and execution of media production techniques for informational and educational communications projects for corporations and nonprofits; a service learning approach provides practical experience working in production teams with clients. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Spring

MCJ 120. Multimedia Production Studio Practicum

Prerequisites: MCJ 30. Supervised professional practice in producing media for clients and operation of media production facilities. Provides experience in production planning and management, field and studio production, post-production, and providing production services and technical assistance to students, faculty, and members of the public. 1-3 units, repeatable up to 6 units maximum.

Units: 1-3, Repeatable up to 6 units
Course Typically Offered: Fall, Spring

MCJ 121. News Video Production

Prerequisite: MCJ 3 or permission of instructor. News & nonfiction video production and post-production principles and techniques in visual storytelling. This will include single-camera videography, pre-production planning, production execution, post-production, graphics, and multimedia techniques for news. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall, Spring

MCJ 123. Fresno State Focus Crew

Prerequisite: MCJ 3 or permission of instructor. Advanced Production crew for Fresno State Focus newscasts; as newscast director, technical director, floor director, graphics operator, and audio engineer. (1 lecture, 6 lab hours)

Units: 3, Repeatable up to 6 units
Course Typically Offered: Fall, Spring

MCJ 124. Intermediate Broadcast News Writing

Prerequisites: MCJ 2. Gathering, writing, and editing news for distribution by broadcast and online news media. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall, Spring

MCJ 125. Radio Reporting and Podcasting

Prerequisites: MCJ 2. Basics of radio news: gathering, writing, editing, and producing news reports and features and anchoring newscasts for campus radio station KFSR and streaming online. (Formerly MCJ 177T) (2 lecture, 2 lab hours)

Units: 3

MCJ 126. Media Performance

Studio performance training for television and radio; exercises for improving articulation, pronunciation, interpretation, vocal quality, interview techniques, and on-camera performance. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall

MCJ 128. TV/Multimedia News Reporting and Production

Prerequisites: MCJ 3, MCJ 124, MCJ 126 and MCJ 121 or permission of instructor. Practical experience in multiplatform news producing, reporting, and anchoring intended for broadcast, cable, mobile and online distribution. Lecture and lab experiences focus on all aspects of news production including news editorial, field video, multimedia, online, mobile and TV studio production. Capstone course. (1 lecture, 9 lab hours)

Units: 4, Repeatable up to 8 units
Course Typically Offered: Spring

MCJ 129. Global Campus Studio

Prerequisite: MCJ 2. This course covers a wide range of aspects of international reporting through reading, lectures, class discussion, multimedia projects and collaboration with students at universities in Canada, Europe, the Middle East and Asia. (Formerly MCJ 177T) (2 lecture, 2 lab hours)

Units: 3

MCJ 131S. Online Media Design

Prerequisites: MCJ 30, MCJ 106 and MCJ 115, or permission of instructor. Fundamentals of multimedia storytelling and online media design. Production of multimedia packages for online distribution that incorporate text, graphics, images, audio, and video. A service learning approach provides practical experience working in production teams with Community Benefit Organizations (CBOs) (see Community Engagement and Service Learning in the General Catalog). (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Spring

MCJ 136. Media Projects

Prerequisites: MCJ 110; and 112, 113, or 115; or permission of instructor. This advanced production course will provide laboratory experiences in the design and execution of large-scale semester-long media projects that may be audio, video, film or multi-camera focused. Projects are intended for public distribution and professional portfolio building.

Units: 1-3, Repeatable up to 6 units
Course Typically Offered: Fall

MCJ 142. Advertising Procedures

Overview of all aspects of the field of advertising. Study of history, agent-client relationships, media, relationship to the behavioral sciences, production of copy and layouts, and advertising legislation and responsibility.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 143. Advertising Sales

Prerequisite: MCJ 142. Advertising sales, account service, and account management for today's competitive marketplace; practical experience selling, creating, and producing advertisements for campus media operations. Practical experience working with "real world" clients. (2 lecture, 2 lab hours)

Units: 3, Repeatable up to 6 units
Course Typically Offered: Fall, Spring

MCJ 144. Advertising Copy Writing

Prerequisites: MCJ 2, MCJ 142. Develops print and broadcast copy writing for magazine, direct mail, outdoor, newspaper, radio, television, and new advertising media. Examines the role of the copy writer, creative strategies, research target marketing, copy styles, and laws regulating advertising.

Units: 3
Course Typically Offered: Spring

MCJ 146. Advertising Media

Prerequisite: MCJ 142. Media planning and buying for advertising media. Evaluating and selecting media to meet specific marketing and communication goals; designing specific media plans and making buys in various media.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 148. Advertising Campaigns

Prerequisites: MCJ 142 and MCJ 144 or MCJ 146. Background, research, planning, and preparation of a national and local advertising campaign as advertising agency with client-agency set-up; marketing plan and creative execution. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall, Spring

MCJ 149. Advertising and Public Relations Campaigns

Prerequisites: MCJ 2, MCJ 40, MCJ 158S or MCJ 144. Student teams plan a public relations and advertising campaign. Covers use of research findings, setting measurable objectives, identifying key publics, defining strategies, setting budgets, and evaluating results. Course includes analyses of real-world campaigns used to solve public relations problems.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 152S. Fundamentals of Public Relations

Fundamentals of the public relations field ? its principles, ethical values, and methods; as well as its application in business, non-profit, education, and other areas. No previous courses or qualifying exams are required.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 157. Public Relations Agency Practicum

Prerequisite: MCJ 152S. This course will provide students with an in-depth and hands-on exploration into the creation of public relations products for "real world" clients and the management of a public relations agency.

Units: 3, Repeatable up to 6 units
Course Typically Offered: Fall

MCJ 158S. Public Relations Writing

Prerequisites: MCJ 10, MCJ 152S. Writing and creating messages tailored to multiple audiences via a range of media; including traditional and social media, as well as organizational media such as websites. Includes real world writing for service-learning clients. (2 lecture, 2 lab hours)

Units: 3
Course Typically Offered: Fall, Spring

MCJ 159S. Public Relations Cases and Campaigns

Prerequisites: MCJ 10, MCJ 152S, MCJ 158S. Public relations teams plan public relations campaigns for service-learning clients. Covers use of research, setting measurable objectives, identifying key publics, defining strategies, setting budgets, and evaluating results. Analyses and application of recent cases to solve public relations problems.

Units: 3
Course Typically Offered: Spring

MCJ 163. Media and Pop Culture

A critical analysis of media as popular culture through the study of media literacy.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 164. Applied Media Research

Introduces various mass communication research methods. Emphasis on learning elements involved in the study of planning, designing, and executing mass communication research.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 172. Media Law

Study of federal and state laws and regulations that apply to the media, covering such topics as freedom of information, libel, right to privacy, fair trial-free press, copyright, obscenity and indecency, advertising regulation, and broadcast law and regulation, and broadcast law and regulation.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 173. Media Ethics

Study of ethical choices in the context of the political, social, and economic structure of U.S. communications systems. Also emphasizes applying traditional ethical theories to current media issues and problems.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 174. History of Mass Media

Historical background of American media from colonial to modern times.

Units: 3

MCJ 175. Stereotypes and Representation in Media

Prerequisites: G.E. Foundation and Breadth Area D. Examines relationships between media and social constructions, including analyses of contemporary and historical portrayals of gender, sexuality, race, ethnicity, economic class, and physical conditions. Explores strategies for recognizing cultural ramifications of reinforced stereotypes such as audience interpretations, media literacy, and advocacy. G.E. Integration ID.

Units: 3
Course Typically Offered: Fall, Spring
GE Area: ID

MCJ 176. International Mass Communication

Assesses complex international forces shaping global media. Examines ways mass media of North American countries and other nations affect international relations. Focuses on impacts of international news flows, role of media in national development, effects of transnational entertainment, and advertising content. Multicultural/International M/I.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 177T. Media Topics

Prerequisite: upper-division standing. Topics explore various aspects of the relationships between media and society in national and international arenas.

Units: 3, Repeatable up to 6 units

MCJ 177T. Advanced Studio Production

Prerequisites: MCJ 30, MCJ 113, or permission of instructor. Advanced television studio production principles and techniques. Design and execution of multi-camera video productions. (Offered Fall 2019)

Units: 3, Repeatable up to 6 units

MCJ 178. New Media Technologies

Prerequisites: G.E. Foundation and Breadth Area D. Addresses the social, political, economic, and philosophical implications of new digital media, as well as the corporate, government, and institutional forces that have shaped the new digital media landscape. Particular attention is given to uses of the technologies and the dynamic relationship linking technology, culture, and social change. G.E. Integration ID.

Units: 3
Course Typically Offered: Fall, Spring
GE Area: ID

MCJ 179. Cineculture

Explores a wide range of socio-cultural-political topics through a series of film and lectures. Emphasis on critical analysis of diverse cultures as they are represented in film. Students develop a global awareness and understanding of cultural diversity. Multicultural/International M/I.

Units: 3
Course Typically Offered: Fall, Spring

MCJ 190. Independent Study

See Academic Placement -- Independent Study. Approved for RP grading.

Units: 1-3, Repeatable up to 6 units
Course Typically Offered: Fall, Spring

MCJ 191I. Internship

Prerequisites: permission of instructor. Applied practical experience in an appropriate media outlet, recording studio, production company, advertising agency, public relations firm, or other media-related firm with on-the-job and faculty supervision/instruction.

Units: 1-3, Repeatable up to 6 units
Course Typically Offered: Fall, Spring

MCJ 203. Mass Media Industry and Issues

(Core) Examination of the ownership structure, economics, content, and effects of mass media. Contemporary media controversies are examined from both societal and industry points of view. Papers required. (Formerly MCOM 203)

Units: 3

MCJ 204. Introduction to Mass Comm Graduate Studies

Introduces students to the field of mass communication. Discussion includes an overview of various research methods in the field, the process and production of research proposals, and the process of planning a program of study. Emphasizes a scholarly style of writing.

Units: 3

MCJ 205. Mass Communication Theory

This course examines the history and development of prominent mass communication theories and their application in the field of mass communication research.

Units: 3

MCJ 206. Quantitative Methods in Mass Communication

Introduction in quantitative research designs and statistical procedures. Areas of examination include various statistical tests used in mass communication research, criteria for evaluating scientific research, and computer assisted (SPSS) statistical procedures. Students will design and complete a research project.

Units: 3

MCJ 207. Qualitative Methods in Mass Communication

This course examines various qualitative methods used in mass communication research, such as historical analysis, legal research, cultural analysis, content analysis, and participant/observer analysis. Students will design and complete a research project.

Units: 3

MCJ 214. Media Technology and Systems

Seminar in emerging communications media. Technological developments, corporate and governmental policies, and the sociopolitical implications of current and projected applications. (Formerly MCOM 214)

Units: 3

MCJ 215. Media Ethics and Regulation

Seminar in the law and ethics of mass communication, with emphasis on current social and ethical controversies and the impact of regulatory trends on media professionals. (Formerly MCOM 215)

Units: 3

MCJ 216. Global Media and International Relations

Focus on mass communication and international relations by examining global flow and impact of news, entertainment content, transnational advertising, and information technologies. Issues discussed in the context of international mass communication theory and research. (Formerly MCOM 216)

Units: 3

MCJ 240T. Seminar in Media Industry Practices and Management

Exploration of current challenges and advanced practices in the media or management in a particular media-related industry: advertising, broadcasting, public relations, journalism, Internet. (Formerly MCOM 240T)

Units: 3, Repeatable up to 9 units

MCJ 240T. Cultural Criticism of Media

An introduction to the analysis and interpretation of media texts. The student will learn theories and methodologies to understand and explain the cultural significance of mass media texts within a mass-media-saturated society.

Units: 3, Repeatable up to 9 units

MCJ 290. Independent Study

See Academic Placement - Independent Study. Approved for RP grading. (Formerly MCOM 290)

Units: 1-3, Repeatable up to 6 units

MCJ 298. Project

Prerequisites: permission of instructor; see Criteria for Thesis and Project. Completion of a significant project appropriate to the student's area of specialization. A written report and a presentation to the faculty are required. Approved for RP grading. One or two semesters, depending upon project complexity. (Formerly MCOM 298)

Units: 6

MCJ 298C. Project Continuation

Pre-requisite: Project MCJ 298. For continuous enrollment while completing the project. May enroll twice with department approval. Additional enrollments must be approved by the Dean of Graduate Studies.

Units: 0

MCJ 299. Thesis

Prerequisite: See Criteria for Thesis and Project. Preparation, completion, and submission of an acceptable thesis for the master's degree. Presentation to the faculty is required. Approved for RP grading. (Formerly MCOM 299)

Units: 6

MCJ 299C. Thesis Continuation

Pre-requisite: Thesis 298. For continuous enrollment while completing the thesis. May enroll twice with department approval. Additional enrollments must be approved by the Dean of Graduate Studies.

Units: 0

MCJ 429T. Filmmaking

Units: 3

MCJ 629T. 35MM Filmmkng

Units: 3