Marketing & Logistics

MKTG 100. Marketing Concepts

Recommended for first semester juniors. Prerequisite or corequisite: BA 105W or ENGL 160W. Learn how marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs. S sections include a service-learning requirement (see Students for Community Service.)

Units: 4

MKTG 100S. Marketing Concepts

Recommended for first semester juniors. Prerequisite or corequisite: BA 105W or ENGL 160W. Learn how marketing activities such as pricing, promotion, packaging, and distributing goods and services in international, national, profit, not-for-profit, service, consumer, and industrial markets are used to facilitate satisfaction of consumer needs. S sections include a service-learning requirement (see page 45.) (see Students for Community Service.)

Units: 4
Course Typically Offered: Fall, Spring

MKTG 101. Marketing Research

Recommended early in the Marketing Option. Prerequisite: A grade of C or better in MKTG 100S. Examination of the role of marketing research in management decision making, using the Internet as a source of information and as a marketing tool. Also covers the marketing research process, including questionnaire development, surveys, and how to understand and use statistical data analysis.

Units: 4
Course Typically Offered: Fall, Spring

MKTG 110. Consumer Behavior

Prerequisite: A grade of C or better in MKTG 100S. Understanding of consumer (individual and industrial) behavior in the marketplace. Theories from sociology, anthropology, economics, and psychology are applied to behavior in the market place. This understanding is then translated into more effective marketing strategy and tactics.

Units: 4
Course Typically Offered: Fall, Spring

MKTG 114. Principles of Logistics and Supply Chain

Prerequisite: A grade of C or better in MKTG 100S. Analyzes how firms utilize collaborative distribution intermediaries to gain a competitive advantage in local and global markets through integration of Logistics and SCM. Examines the management of the physical flow of products and information throughout the entire supply chain. Other topics: plant and warehouse location analysis, transportation, fleet, warehousing and storage management.

Units: 4
Course Typically Offered: Fall, Spring

MKTG 115. Global Logistics and Supply Chain Strategies

Prerequisite: A grade of C or better in MKTG 100S. Operating, controlling, and evaluating an integrated logistics and supply chain management-oriented channel structures for globally competitive environment. Customer Service and CRM, security and privacy. Inbound and outbound traffic management. Export/import logistics and procedures, introduction and demonstration of ERP (e.g., SAP, Oracle/PeopleSoft, JD Edwards, and Microsoft Dynamics supply-chain Management softwares).

Units: 4

MKTG 126. Purchasing and Materials Management

Prerequisite: A grade of C or better in MKTG 100S. Purchasing and supply chain management planning, policies, and procedures; purchasing organization; sources of supply, pricing; contract negotiation; value analysis; traffic management; quality assurance; inventory management; public purchasing; and legal and ethical aspects of purchasing.

Units: 4

MKTG 130. Retail Managing and Merchandising

Prerequisite: A grade of C or better in MKTG 100S. Location, price, and promotion topics are enhanced with the buying and merchandising process, including buying planned stocks, style merchandising, and accounting and controlling systems.

Units: 4
Course Typically Offered: Fall

MKTG 132. Promotion Mix: Principles and Practices

Prerequisite: A grade of C or better in MKTG 100S. The focus is on promotion as a communications process and the intergration of promotional elements into the total strategy of the firm. Students examine what makes promotions work, when and where to promote, and how promotions utilize data from the Marketing Information System.

Units: 4
Course Typically Offered: Fall, Spring

MKTG 134. Entrepreneurial Marketing

Prerequisite: A grade of C or better in MKTG 100S. A practical look at building a marketing plan for the person or firm interested in the development of a new product or service. A key element of the course is a project; students build a detailed plan to solve marketing-related problems a business faces, whether old or new.

Units: 4

MKTG 140. Global Marketing

Prerequisite: A grade of C or better in MKTG 100S. (BA 174 required for International Business Option only.) Examination and evaluation of business policies and practices of firms engaged in world trade; the marketing area; organization, product, channels of distribution, marketing research, demand creation and other management problems.

Units: 4
Course Typically Offered: Spring

MKTG 144. Services Marketing

Prerequisites: A grade of C or better in MKTG 100S. Service strategies in industries representing 75 percent overwhelming majority of the national job market, including telecommunications, healthcare, financial services, fine arts, professional services, distribution, entertainment, and not-for-profit organizations. Emphasis is on the distinctive approach necessary for successful long-term marketing of services.

Units: 4

MKTG 150. Sports Marketing

Prerequisite: A grade of C or better in MKTG 100S. Development and application of marketing strategies in sports and sports-related industries. Focuses on research, segmentation, product development, pricing, sponsorships, consumer behavior, licensing, branding, and promotions in sports venues. A key element of the course is a comprehensive group project.

Units: 3
Course Typically Offered: Fall, Spring

MKTG 153. E-Marketing Technologies and Social Media

Prerequisites: A grade of C or better in MKTG 100S. Marketing products and services using current internet technologies. Developing e-product, e-price, e-promotion, e-place strategies, e-marketing plan, and organization websites.

Units: 4

MKTG 160. Professional Selling & Sales Force Management

Persuasion tools to cultivate ideas and sell products/services; modern behavioral techniques to build a productive sales force. Personal marketing: presentation skills, resume creation, and job interview strategies. (Formerly MKTG 103).

Units: 4

MKTG 161. Sports Licensing, Sponsorship, and Promotion

Promotional practices used in the field of Sports Marketing: licensing, sports sponsorships, sports selling, and the use of social media as a sports promotional tool.

Units: 4

MKTG 162. Healthcare Marketing

Introduction to the principles and practices associated with marketing's role in the healthcare industry. Evaluation and implementation of marketing strategies within healthcare and managed-care environments.

Units: 2

MKTG 163. Political Marketing

Marketing strategies used in the U.S. political arena: campaign strategy, spending regulations, fundraising, press relations, various communication delivery systems, promotions, media usage, and candidates' image development and positioning.

Units: 2

MKTG 164. Profitability and Pricing

The role of marketing in price determination and the critical impact that pricing has on profitability and product success. New product pricing, competitor price analysis, global pricing strategies, and legal considerations.

Units: 2

MKTG 165. Marketing to the Base of the Pyramid

Market characteristics, challenges, and business model for low income markets. Developing the market and improving quality of life by leveraging technologies, co-creating products, and using microfinance.

Units: 2

MKTG 166. Principles and Practices of Branding

Branding in business and business to consumer environments; value and benefits of brands; key elements/methodologies required to create and maintain strong brands and to protect brand assets.

Units: 2

MKTG 167. Environmental Sustainability & Marketing

Subtle interrelations of regulations, technological innovations, policies, organizational and consumer behaviors in the pursuit of environmental sustainability; perspectives, meaning, goals, and assessment of sustainability; role of marketing in environmental sustainability.

Units: 2

MKTG 188. Strategic Planning in Marketing

Prerequisites: A grade of C or better in MKTG 101, MKTG 103 (MKTG 103 may be taken concurrently). Last semester senior standing. Integration of marketing with other functional areas of business. Focus is on strategic planning process and procedures leading to development of marketing plans, including financial analysis and budgeting. Must be taken only at CSU, Fresno.

Units: 4
Course Typically Offered: Fall, Spring

MKTG 189T. Topics in Marketing

Prerequisite: senior standing or permission of instructor. Topics in advertising, consumer behavior, distribution, industrial procurement, marketing research, retailing, wholesaling.

Units: 1-3, Repeatable up to 6 units

MKTG 190. Independent Study

See Academic Placement --Independent Study. Approved for RP grading.

Units: 1-3, Repeatable up to 6 units
Course Typically Offered: Fall, Spring

MKTG 195. Internship

Prerequisite: permission of the internship coordinator. Requires 150 hours of work at a pre-qualified, academically-related work station. When completing more than one internship for credit, students are required to do so in different sectors (business, government or nonprofit.) Reflective journal, final report, and work station evaluation. CR/NC grading only.

Units: 3
Course Typically Offered: Fall, Spring