Public Relations, Marketing & Communication “Cup of Espresso” Project

Part of the Coleman Fellows Program of the Coleman Foundation www.ColemanFellows.com

Coleman Fellows at Fresno State are sponsored and supported by the Lyles Center for Innovation and Entrepreneurship 

 Cup of Espresso Members:

  • Prof. Betsy A. Hays, APR, Fellow PRSA (Chair) – California State University, Fresno
  • Prof. Dan Flenniken – Colorado Mesa University
  • Dr. Jeffrey Brand – University of Northern Iowa
  • Dr. John Schleppenbach – Quincy University
  • Dr. K. Ravindra – Saint Louis University
  • Dr. Reza Raeisi – California State University, Fresno 

During the 2012-2013 academic year, the PR, Marketing & Communication “Cup of Espresso” created the following videos to assist entrepreneurship faculty:

Developing Entrepreneurship Opportunities in the Crisis Communication Field

  • Interview with Bob Marlin, (Incident Management Group based in Colorado) detailing ways he develops crisis communication workshop marketing.
  • Produced by Colorado Mesa University

Entrepreneurs Assessing their Crisis Communication Plan

  • Colorado Mesa University interviewed Chris Reddin about how entrepreneurs can go about creating a crisis communication plan.
  • Produced by Colorado Mesa University

A Visit with Two PR Entrepreneurs: Part 1

  • Public Relations Entrepreneurs Nettie Niles (Netcomm California) and Holly Carter (Carter & Co) discuss challenges 
  • Produced by California State University, Fresno

A Visit with Two PR Entrepreneurs: Part 2

  • A Visit with Two PR Entrepreneurs: Public Relations Entrepreneurs Nettie Niles (Netcomm California) and Holly Carter (Carter & Co) discuss what they love about being their own boss.
  • Produced by California State University, Fresno

A Visit with Two PR Entrepreneurs: Part 3

  • Public Relations Entrepreneurs Nettie Niles (Netcomm California) and Holly Carter (Carter & Co) discuss managing employees in their PR businesses
  • Produced by California State University, Fresno

A Visit with Two PR Entrepreneurs: Part 4

  • Public Relations Entrepreneurs Nettie Niles (Netcomm California) and Holly Carter (Carter & Co) discuss some tips for how PR people can be better at sales.
  • Produced by California State University, Fresno

Chris Kelley Entrepreneurship Video

  • Quincy University alumnus Chris Kelley discusses his experience as an entrepreneur and what types of challenges he faces in running his own business.
  • Produced by Quincy University

Public Relations and Entrepreneurship

  • Small business owners discuss their assessment of public relations and tools to reach stakeholders. A variety of businesses from dog groomers to restaurant suppliers discuss their experiences and communication interests
  • Produced by Millikin University