The University Name
Accepted Uses
The Fresno State visual identity is much more than a graphic appearance; the university’s visual identity represents an important component in its unique personality. It is important to use the name correctly and consistently to distinguish the university from others in the system and around the country. Through consistency, Fresno State can continue to establish name recognition locally, regionally and on a statewide and national level as well.
California State University, Fresno
This is the university’s formal name that identifies it as part of the California State University system. California State University, Fresno is one of 23 campuses in the CSU system.
Fresno State
This is the acceptable shorter, less formal name for the university. It is acceptable as a first text reference, as well as subsequent references.
The Comma
Because there are different uses of the university name, there are also different rules for use of the comma. When the formal, full name appears on a single line title or in copy, the comma is always used, separating California State University from its location in Fresno. It is incorrect to replace the comma with “at” or “of” or any other connecting word or symbol. In addition, when California State University, Fresno appears in a sentence such as this one, there is no comma following Fresno.
Acronyms
No acronyms are allowed.
Examples:
Formal Name
|
Correct California State University, Fresno |
Incorrect California State University Fresno California State University at Fresno California State University of Fresno California State University in Fresno California State University – Fresno California State University: Fresno Cal State University Fresno Cal State Fresno CSU Fresno CSUF
|
Informal Name
|
Correct Fresno State
|
Incorrect Fresno State College Fresno State University FS F.S. FSU F.S.U. Fr. State Fr. St.
|
