Color Palette
Color Variations
Fresno State’s official colors are cardinal red and blue. The logo is to be used in its original approved color format. However,the entire logo must be either 100 percent white or 100 percent black only for use on colored backgrounds (embroidery or screen-printing purposes).
The logo may also be foil-stamped in gold, silver, bronze, red and blue. Use caution in matching foil colors to the matching color palette.
In all applications, the contrast between the logo and the background should allow for legibility and readability of the logo.
Full Color
It is acceptable to apply the full color logo to white and other background colors providing adequate contrast.
Two Color
It is acceptable to apply the 2 color logo as shown to white and other background colors providing adequate contrast.
Two Color
It is acceptable to apply the 2 color logo as shown to a red background only.
Two Color
It is acceptable to apply the 2 color logo as shown to a blue background only.
One Color
It is acceptable to apply the one color (black) logo to white and other background colors providing adequate contrast.
Reversed
It is acceptable to apply the reversed logo (white) to black and other background colors providing adequate contrast.
