Color Palette

approved campus color palette for logo

Color Variations

Fresno State’s official colors are cardinal red and blue. The logo is to be used in its original approved color format. However, the entire logo may be either 100 percent white or 100 percent black only for use on colored backgrounds (embroidery or screen-printing purposes).

The logo also may be foil-stamped in gold, silver, bronze, red or blue. Use caution in matching foil colors to the matching color palette.

In all applications, the contrast between the logo and the background should allow for legibility and readability of the logo.

 

Full ColorFull Color horizontal logo

It is acceptable to apply the full color logo to white and other background colors providing adequate contrast.

 

 

Two Color horizontal logo on white backgroundTwo Color

It is acceptable to apply the 2 color logo as shown to white and other background colors providing adequate contrast.

 

 

Two ColorTwo color logo with red background

It is acceptable to apply the 2 color logo as shown to a red background only.

 

 

 

Two ColorTwo color logo with blue background

It is acceptable to apply the 2 color logo as shown to a blue background only.

 

 

 

One ColorOne color logo with tan background

It is acceptable to apply the one color (black) logo to white and other background colors providing adequate contrast.

 

 

 

ReversedOne color logo with black background

It is acceptable to apply the reversed logo (white) to black and other background colors providing adequate contrast.