University Advancement > University Brand Strategy and Marketing > Brand > Logo > Skip to main contentDownload Adobe Acrobat ReaderDownload Microsoft Word ViewerDownload Microsoft Excel Viewer Download Microsoft Powerpoint Viewer Typography The Friz Quadrata typeface was modified to create the “Fresno State” logo. The tagline “Discovery. Diversity. Distinction.” appears in Helvetica Neue. Other typefaces recommended: Myriad Pro, Frutiger, and Futura.