Active Phase Timeline

Day of Launch - Campaign Ending

24 Hours Before Launch

  • Hold a pre-launch and send the link to the pre-committed donors you gathered during the quiet phase, giving your project momentum right out of the gate.

Day 1

  • Project team post on all personal and team social media accounts. Send emails and make phone calls to your list of contacts. *This should be done DAILY.

After 72 Hours

  • Post first project update to campaign page so all donors can see through the crowdfunding website.
  • Post a project update on your social media accounts as well. Include total raised so far, thank them for their support and encourage them to help share your project. (Depending on success of campaign, this date can vary).

After Week 1

  • Send out reminder e-mails to your contact list that have not yet donated and post on your social media accounts.
  • Monitor donor walls and personally thank any donors you know that gave (call, email, text, etc.).
  • Send a weekly update through platform to send out to your current donors.
  • Have a weekly team meeting to review donor outreach plans and team member efforts.

After Week 2

  • Send out reminder e-mails to your contact list that have not yet donated and post on your social media accounts.
  • If campaign is not at 50% to goal – work with Amanda on a revised strategy.
  • Monitor donor walls and personally thank any donors you know that gave (call, email, text, etc.).
  • Send a weekly update through platform to send out to your current donors.
  • Have a weekly team meeting to review donor outreach plans and team member efforts.

After Week 3

  • Send out reminder e-mails to your contact list that have not yet donated and post on your social media accounts.
  • Monitor donor walls and personally thank any donors you know that gave (call, email, text, etc.).
  • Send a weekly update through platform to send out to your current donors.
  • Have a weekly team meeting to review donor outreach plans and team member efforts.

After Week 4 – End of Campaign

  • Send a final “Thank you” update to Amanda to send out to your donors through the site and post on your social media accounts.
  • Remember to send a final update after the funds have been spent with a photo showing their dollars in action.

Up to 1 Year After Campaign

  • Utilize the updates tool in the post-campaign phase to take the donor on a journey with you as the money they donated is used to benefit your specific mission. Use specific milestones to keep donors engaged year-round.
  • An update answers questions such as “how has the money I donated made a difference?” “What were the results of your research?” “What did you learn from your service trip and how did that community benefit?”