The Associate Vice President for Development oversees the various areas of University Development including Planned Giving, Corporate & Foundation Relations, Advancement Services and the Directors of Development for the university’s schools, colleges, Madden Library and Student Affairs.
The areas within University Development are:
Ellen Jamra manages the campuswide Advancement Services units, which include Data and Information Services, Research, Donor & Volunteer Relations, Annual Giving, as well as gift agreement review, reports and analysis, and policies and procedures.
Patricia O'Connor, the director of Annual Giving, is responsible for the execution of a comprehensive annual giving program, the development and management of coordinated programs of communication and solicitation strategies involving email, direct mail and the student Call Center, all focused on shaping a sustainable tradition of annual support.
Corporate and Foundation Relations
Corporations and foundations are a significant source of funding for educational institutions. Dan Kimball, director, advances the university’s strategic goals by building relationships with corporations and foundations. Working closely with university leadership, deans and development colleagues, he seeks major gift support for university programs.
Data and Information Services
The director of Data and Information Services manages and maintains the advancement database for the university and its auxiliary corporations. The staff maintain records, enter gifts, produce receipts, manage pledges and various other data-related tasks as the central record keepers for Advancement.
Directors of Development
Fresno State has a "centralized, decentralized" structure for development. One development director is assigned to each unit on campus, including the Madden Library, Student Affairs and Athletics. Their offices are located with the unit where they are assigned. Development directors report to the Associate Vice President for University Development and work closely with their respective deans to plan and execute efforts for fundraising and donor relations. (The Associate Athletic Director/Development reports to the Athletic Director and collaborates with Development.)
Development directors are responsible for the success of philanthropic fundraising for their unit and work collaboratively with Corporate and Foundation Relations, Planned Giving and Donor & Volunteer Relations/Stewardship. Oftentimes, development directors work collaboratively with each other whenever multiple units are involved with a prospect or in a project. The aim is to achieve the Comprehensive Campaign goals, which ultimately benefit faculty, staff and students.
Donor and Volunteer Relations / Stewardship
Director Leticia Reyna Cano provides interaction with and shows appreciation toward donors, while seeking to engage, train and steward volunteers at Fresno State. She is directly involved with the National Board of Visitors and assists other volunteer boards in facilitating contacts with individuals, corporations and foundations.
The Stewardship Coordinator thanks, celebrates, honors and protects the commitments donors make to the university. The stewardship office is dedicated to the recognition of donors in a genuine, respectful and personal manner as part of the overall strategic plan of University Development.
Director Steve Spriggs helps supporters of the university to create a plan to make current or future gifts beneficial to our campus and donors. Simple bequests, California State University, Fresno Foundation Charitable Gift Annuities and pooled fund donations or complicated real estate and charitable trusts are gifts of lasting impact. All Planned Giving donors are invited to the Heritage Society and its annual recognition luncheon.
The Office of Prospect Research supports the Advancement staff and the fundraisers for the university by identifying and profiling prospective donors (individuals, corporations and foundations). Identification occurs at a local, state and national level, and the profiles prepared by Prospect Research contain an analysis of information gathered from a variety of public sources.