Shirley Melikian Armbruster
Associate Vice President of University Communications
Haak Center, Library 4th Floor
California State University, Fresno
5200 N. Barton Ave.
Fresno, CA 93740
University Communications at California State University, Fresno serves the strategic communications needs of the campus. The office coordinates all internal and external university communications, working to present an accurate and substantive view of the university to a wide variety of constituents to advance the university’s goals and garner community support. Shirley Melikian Armbruster, associate vice president, oversees the office.
The Office of University Communications supports the university's academic mission by upholding campus efforts designed to encourage public, donor, community and government support of Fresno State. The flexible structure of the office ensures a team approach to communications issues.
University Communications oversees:
- All aspects of communication and integrated marketing across the campus to ensure accurate, timely and consistent messages.
- The incorporation of communications planning in the overall planning for campus administrative and academic development to help ensure the success of critical projects; and
- The strategic communications needs of the university’s fundraising efforts for the campus.
For more details on services provided by the following units of Fresno State’s Office of University Communications click here:
Angel Langridge is responsible for managing support services for University Communications, including accounting and budget, human resources and event assistance. Margarita Adona maintains communications databases, contact and mailing lists,the online telephone directory and provides administrative support.
Kathleen Schock directs the planning, development and implementation of public relations and communications projects for the “Campaign for Fresno State,” a major fundraising effort of the university. Campaign communications is responsible for campaign communications and publications, communications and presentations for a number of boards, and communications and marketing support for development directors and the university.
News and Media Relations
The News Division is managed by Kathleen Schock and provides university information and news to internal and external groups. Working closely with colleges, departments and programs the news division prepares news releases and media advisories, and arranges news conferences. Tom Uribes serves as public information officer and works closely with media on a daily basis. The office frequently uses Mass Communication and Journalism Department student-interns to provide additional support to specific projects and programs of the campus. To view our Media Information and Access guidelines, click here.
Social Media platforms are important and effective components in a 21st century university's communications toolbox as we reach out, inform, engage and respond to future and current students, staff, the community, donors and fans. Dr. Tamyra Pierce directs and coordinates our social media channels across campus and ensures integrated messaging and communications.
Web Communications and Publications
Bruce Whitworth, executive director of Web Communications and Publications, oversees this unit, which is responsible for campus publishing and design, Web design, communications and content standards, promotional photography, the university catalog, the phone directory, branding standards, and production of Fresno State Magazine. Editor Lindsey Burgess has responsibility for producing the twice-yearly Fresno State Magazine and assisting media. The university strives to present a unified look and message. We do this by adhering to a set standard for graphics and communications. To go to the university's Brand and Graphics Standards website, click here. April Schulthies, catalog editor, produces the official academic catalog. Design services for campus communications are provided by senior graphic designer Todd Graves, and campus photographer Cary Edmondson is the university's primary source for photographic needs, for both Web and print.
Web Communications has primary responsibility for the official public-facing websites of the university. Under the direction of Associate Director of Web Communications Dawn Truelsen, this unit is charged with maintaining the look and feel of the university's Web presence. Web Communications also maintains the Web Help Desk, responding to issues concerning websites, design and functionality. Web developers Adriana Shmahalo-MacDonald, Kevin Medeiros, Jason Newsome, Rob Robinson and Fatih Yenen manage the university's public-facing Web presence, homepage environment and FresnoStateNews.com, as well as ensure Web standards are met throughout the sites.