small business university logoFresno State Small Business University provides business resources and the necessary tools that entrepreneurs need to start and/or grow their small business. Fresno State Small Business University’s platform is supported by Fresno State students and community partners serving small businesses and entrepreneurs in the San Joaquin Valley.  With oversight from staff of the San Joaquin Valley Rural Development Center at California State University, Fresno (Fresno State), Fresno State student interns are matched with new or existing small business owners to help identify small business strategies and provide technical assistance in a variety of topics.

FINANCIAL MANAGEMENT

› Cash Flow Management

› Funding Options

› Bookkeeping and Accounting

› Loan Application Assistance

› Financial Analysis and Projections                         

BUSINESS PLANNING & MANAGEMENT

› Business Plan Development

› Business Start-Up Assistance

› Expansion and Growth

› Licensing and Permits

MARKETING

› Identifying Market Niches

› Advertising and Promotional Strategies

› Branding/Logo Design

› Marketing Plan Development

› Web design

› Pricing, Products and Services

› Social Media / Product Videos

ENERGY EFFICIENT BUSINESS

› How to become an energy efficient business

› Energy efficient trends and new technology

› Funding opportunities for energy efficient upgrades

 

 In 2018-2019, (July 2018 to June 2019) Fresno State Small Business University served 141 long-term clients and helped 21 entrepreneurs start their business. A total of 172 clients were counseled through 447 hours. Fresno State Small Business University helped create (80) and retain (36) jobs for a total of 116 jobs and assisted its clients in obtaining $1,865,325 of capital (loans/equity).   

 

 

Data Elements

Current Period

Cumulative to Date

Goal (Cumulative)

% Goal Reached

1.

Long Term Clients (since start of fiscal year)

141

141

100

141%

2.

Bought/Started Business Milestones

21

21

25

84%

3.

Total Clients Counseled

172

172

200

86%

4.

Total Client Hours

447

447

500

89.4%

5.

Jobs Created

80

80

100

80%

6.

Jobs Retained 

36

36

50

72%

7.

Dollar Amount of Loans/Equity

1,865,325

1,865,325

2,000,000

93%