OCED staff manages and supports a number of programs and initiatives designed to sustain and improve the San Joaquin Valley and provide a legacy of prosperity for those who call it home, both now and in the future.

Below is an introduction of each staff member who contributes to the overall success of OCED.

Eduardo González, Interim Executive Director


Eduardo González is currently OCED's Interim Executive Director. Previously, he was the the San Joaquin Valley Rural Development Center (SJVRDC) Director and the Director of the Fresno State Small Business Development Center (SBDC). Through Fresno State SBDC, he provided entrepreneurs with consulting and training services. In addition, Eduardo provides support in planning, developing and facilitating OCED's grant-funded projects and various collaboratives. Prior to joining OCED in 2011, Eduardo served more than 10 years in a variety of community-focused roles in the Valley. He was executive director for Youth Centers of America (YCA) and provided vision and leadership to its programming and staff. Eduardo has well over 15 years’ experience in the non-profit arena, grant writing, and has helped develop adult education, leadership and prevention projects/programming in the most underserved rural communities. He has supervised the implementation of various advocacy projects for social justice and social change throughout rural communities of the San Joaquin Valley.

Frida Cardoza,  Community & Regional Planning Center Coordinator

frida staff pic


Frida Cardoza was born and raised in the unincorporated community of Oro Loma, CA. She moved to Fresno and earned a Bachelor of Science degree in Recreation Administration with a certificate in Humanics in May 2016, and completed the prerequisites for the Master of Public Health program at Fresno State in May 2017. 

Prior to her current role as Community and Regional Planning Center Coordinator, Frida served as a Student Assistant for Office of Community and Economic Development from 2016-2017. In this role, she relied upon her comprehensive knowledge in recreation administration to assist with all outreach, promotional materials, planning and administrative tasks for: the 2016 San Joaquin Valley Parks Summit, the Sustainable Parks and Recreation Community Initiative, and the 2017 San Joaquin Valley Recreation Summit. In her most recent role, Frida served as Underwriter Administrator for Employers Outsourcing Inc.’s Workers Compensation Department.

As the CRPC Coordinator, Frida is responsible for planning and implementing capacity-building activities for the Community and Regional Planning Center and the San Joaquin Valley Rural Development Center. Frida also provides administrative support to the San Joaquin Valley Housing Collaborative, a regional 501(c)3 nonprofit organization.

In her spare time, Frida enjoys music, traveling and collecting stone jewelry pieces. Every season she likes to make it out to a few games at Dodger Stadium with her family and friends.

Cynthia De Leon-Velasco, Communications Assistant




Cynthia De Leon-Velasco has been with OCED since 2018. She started out as a student assistant to the Small Business University. Her job duties as a student assistant ranged from creating marketing materials for the office to working with clients on their business branding. Upon graduation, her job title changed from Student Assistant to Communications & Event Planning Assistant where some of her job duties now include updating the OCED newsletter, posting on OCED social media and helping with event planning.  Originally from Southern California, Cynthia has now made the Central Valley her home. In 2019 she earned her B.F.A in Graphic Design from Fresno State. 

Luz Ezquivel, Connect Call Center  Project Coordinator 


Shelby Gonzales, Finance Director

Photo of Shelby Gonzales


Shelby Gonzales is finance director for OCED, overseeing the fiscal and technical activities that support all of OCED’s initiatives and sponsored projects. A San Joaquin Valley native, Shelby was raised in the farming community of Turlock. Prior to joining OCED in 2010, she was a grant accountant at the California State University, Fresno Foundation. Previous positions include associate director of Budget and Planning at San Diego State University, and account analyst in the Extramural Funds Department for the University of California, San Diego and for the University of California, Los Angeles. Shelby earned a Bachelor of Science degree in political science from California Baptist College (now University) in 1982, and a Graduate Diploma in computer science-applied science from Swinburne University of Technology in Melbourne, Australia, in 1998. 

Miguel Lopez, Project Manger

 Miguel Lope


Miguel Lopez joined the OCED team in June of 2019 as Project Manager.  He comes to us from UC Merced where he served as the Community Relations Representative for the university starting in 2014.  He was raised in San Joaquin, CA and attended Tranquillity High School.  Miguel attended UC Merced and graduated in 2012 with a B.A. in Political Science.  He served as president of the Associated Students at UC Merced in his last year.  Miguel was accepted within the Capital Fellows Program in 2012 and placed within the Executive Office of the California Department of Food and Agriculture.  Upon completion of the program, Miguel was hired as a budget analyst within the California Department of Food and Agriculture.  Miguel currently serves on the Merced City School District Board of Trustees and the UC Merced Alumni Association Board.

Emily Lazaro-Salgado, Project Coordinator - Parent University South


Sandra Prado, Project Coordinator - Parent University North

Sandra Prado


Sandra Prado joined OCED in June 2019 as the Program Coordinator for the Parent University Program. She comes from Madera County Workforce where she served as a Workforce Technician II. In that role she would help with eligibility processes to determine if they qualify for Training programs, education and job placement. 

Sandra was raised in Oakland California but was born in Zapopan Jalisco Mexico. She assisted Laney College and Merritt College in the Bay Area and recently completed a class for American Sign Language I at Madera Community College. She is a mother of two wonderful boys, who are 13 and 7 years old. 

Jorge Letkemann - Small Business Development Center Project Coordinator. 


Jorg Letkemann was born and raised in a small farm town in Paraguay. He moved to Fresno in 2014 to learn English and subsequently got his BA in Business Management and Organizational Studies. He is currently pursuing his graduate degree in Community Leadership and Transformation at Fresno Pacific University.

His current position is Project Coordinator for the Small Business Development Center. He is working with small businesses on their business plans, and connecting them with the right resources to start, grow, and develop their business. 

In his spare time. Jorg enjoys hiking, biking, cooking, and traveling with his fiance. The coast in their primary destination. They especially enjoy Santa Barbara. 

Denise Luna, Student Assistant - Finance

denise staff pic

As OCED's Student Assistant - Finance, Denise is responsible for reviewing, recording and submitting all finance paperwork to the appropriate recipients.

A Mendota High School graduate, Denise enjoys hiking, outdoor activities and traveling. She holds three Associate degrees in Criminology, Liberal Studies and Political Science -- all from West Hills College in Coalinga. Denise is currently a Junior at Fresno State, pursuing her Bachelor's degree in Business Administration - Finance. Once she graduates, she plans to further her educational career by pursuing her MS in Economics.

Daisy Ballin-Diaz, Call Center Representative


Briana Magaña,  Student Intern - Finance


Claudia Sanchez, Connect Call Center  Project Coordinator


Ashley Abrahamson, Communications Coordinator


Austin Reynolds, Small Business University Student Assistant


Elaine Cervantes, Project Assistant


Israel Lara Jr, Project Assistant


Jennie Fenn, Project Assistant