Undergraduate Research

Facilitator - Lizhu Davis

Goals of Undergraduate Research FLC

The Undergraduate Research FLC aims to provide a platform for faculty members who are passionate about academic research and believe it is critical for undergraduate students to learn and conduct academic research.  Our primary goals include 1) exchange ideas and share experiences on incorporating undergraduate research in teaching, 2) explore and implement effective strategies on student project design and execution, 3) research and learn undergraduate research status across different disciplines on CSU campuses.  Tangible outcomes of this FLC will include developing and composing manuscripts on undergraduate research strategies, practices, and status. 

Short Bio

Dr. Lizhu Davis is an associate professor and program coordinator of Fashion Merchandising. Her specialties are textile sciences, fashion merchandising, and consumer behavior. During her first six years at Fresno State, she revised the Fashion Merchandising program to reflect current industry and student needs. She has developed and taught all major courses of the FM program.

 Dr. Davis is passionate about academic research. Her research has focused on consumers’ shopping behavior, specifically shopping value, motivation, experiences and store choices.  She is also interested in apparel consumption and textile international trade issues.  She has published in a number of well-known international journals in the field, including International Review of Retail, Distribution and Consumer Research and Journal of Retailing and Consumer Services